Wednesday, September 8, 2010

entertainment industry coach question 553: What does PR stand for and do I need it?

PR stands for Public Relations and everyone needs it. I've written blogs on branding. Once you are clear on your brand, you want to get it out there!

Outlets for PR are social media sites, blogs, newspapers, magazines, radio shows, and television. You can pay for PR or you can do your own for free depending on how far along you are in your career.

There's so much more to know, so email me if you have questions.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Tuesday, September 7, 2010

entertainment industry coach question 552:Why is sharing my stories important?

Okay, I wrote this question too, not because your questions aren't great, but because things keep happening that I want to share with you. So...

If you've ever seen me speak or if you've checked the "About Me" section on my website, you know that The Monkees are the reason I got into this industry and that I LOVE Mickey Dolenz. Tom McKenney TheManInTheHat.com, knew that about me and got me a ticket to the screening of Head (if you're a Monkees fan you know what that is).

So you see, when you share your stories with people, you become memorable, and people do nice things for you. Thanks, Tom!

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Monday, September 6, 2010

entertainment industry coach question 551:How do I build a filmmaker community in my small city?

If you build it, they will come. First, create a mission statement for your group. This way, people will see "who, what, and why" you are. Next, start a MeetUp group, and/or use social media to find people in your area.

Have a plan for your group and create agendas so your group will feel confident in your abilities.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Sunday, September 5, 2010

entertainment industry coach question 550: How can posting pictures on Facebook help my career?

Okay, I admit it... I wrote this question. But it's just because something so cool happened tonight, I had to share.

So, there I was at the Hollywood Bowl for "Movie Night the 75th Anniversary of 20th Century Fox," when I decide to post a picture of myself (and family) in our box. Well, a friend I haven't seen in about 5 years comes up to me during the break. He found me because he saw my picture on Facebook and figured out where I was sitting in relation to the stage.

I got to meet his 3 year old son, and see his wife again. We talked a little business and laughed about old times (or should I say laughed "at"old times). The bottom line is, we re-established our relationship. He and his wife are people I've always really liked, and now, thanks to posting a picture on Facebook, I know we'll stay in touch.

The lesson to you, is to pay attention to social media. It's a great way to stay in touch, deepen relationships, and re-establish old ones.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Saturday, September 4, 2010

entertainment industry coach question 549: How do you find your own style that lands you the job?

This particular question is in regards to a prime time news spot, yet it's applicable to any position. Finding your own style (niche, brand, etc.) is really important.

Here's where to start:

1. Do a "brand study" of all of the other news anchors. What are their brands and how do they differ from each other?

2. Seek out mentors in your field for business advice on how they branded themselves.

3. Read books on personal branding.

4. Identify who the market is who will most respond to you. Tailor your "style" to your strongest assets and what will attract the largest audience.

5. Get unbiased feedback on your brand. Who you want to be and how people see you may be two different things.


For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Friday, September 3, 2010

entertainment industry coach question 548: Why wouldn't someone who is a friend call me back?

I'm going to have to refer you to Joanna Garzilli, America's Intuition Coach, because I don't have the access to know why people do or don't do things.

What I would say is if you know you haven't done anything to upset your friend, put yourself in your friend's shoes. What is going on in his/her life right now that would stand in the way of returning a phone call? Working long hours? Family matters? Anything that perhaps you don't know about that you should be inquiring about as a thoughtful friend?

Remember, in most cases, it's not about you. Be a good friend and make sure there is nothing going on in your friend's life that you should be supporting him/her with.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Thursday, September 2, 2010

entertainment industry coach question 547: What do I talk about when I meet a mentor?

You talk about where you are in your career now, where you want to be in a year, and how you plan to get there.

The mentor's role is to give you feedback on how "do-able" your plan is, new ideas, and what his/her experiences were. Mentors can tell you what worked or what didn't work for them as they navigated their career path.

Have questions prepared that are "next step" questions. In other words, they've already been where you are, so you want the heads-up on what comes next. Allow them to share their insights and the possibilities for you to help you take the most direct path to achieving your goals.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Wednesday, September 1, 2010

entertainment industry coach question 546: I don't understand, isn't it our job to tell people we are available?

This was a question in response to yesterday's blog post. Yes, it is your job to let people know you are available for work. However, it's how you let them know that will determine how your relationship will evolve.

For example: If I give you advice for 2 hours and at the end you say, "Great thanks. And by the way, I'm available," it just added something unnecessary and for me, personally, annoying, because I already know a ton of people whom I coach and would hire before you. Why? Because I care about them, like them, and trust them. So by you telling me you're available, you've just turned me off a bit. When you say "think of me" it tells me that you don't have enough confidence that you made an impression that is memorable.

The people it is "your job" to tell that you are available, are the people for whom you are their first 5-10 calls when they are looking. They need to know you're available because they may assume you're already working.

Cold calling people on production lists who are working to let them know you're available is NOT strategic, time consuming, and very rarely creates results. Your time can be better spent developing relationships on a deeper level with targeted people.

When you are meeting people, there are subtle ways to let them know you're available which are not turn offs. It's all about the quality of your questions.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...