Question 50: I read your list of people to get referrals to on page 79 but how do you ask for them when people are so competitive?

This was a question from one of the people in my teleseminar series.  I addressed it on the call today and thought I'd share it with everyone.

Here are my suggestions for asking for referrals: 

1. Ask people you’re not in direct competition with. Who else knows the classification of people you're trying to meet?

2. Explain clearly, what you want to speak to their contacts about. Many times people aren't sure why you're asking for the referral, so they are resistant. Be sure to give them a reason they can say yes to.

3. Have an upbeat energy when you’re asking, a mindset of possibility. If you sound like you're apologizing for asking, or have any negativity in your tonality and/or physiology, people pick up on that. They want to help people who are confident and upbeat.

4. Be prepared (have a target list). Straight out of Jerry Maguire - help them to help you. 

5. Know your objections before and have an answer prepared. If people have said no in the past, know why and address those objections in the future either directly or change how you're asking for the referral.

For more tips and articles by entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

And to join the teleseminar series, visit www.thegreenlightcoach.com 

Question 49: How do I choose a mentor?

This came to me in the comment section of question 47.  The answer: Not as carefully as you may think.

Remember, when I'm suggesting you pursue mentors, I'm referring to "business advice and guidance" mentors. Everyone who has reached some level of success can give you new information. You can even learn from unsuccessful people (though it's not the most strategic way to go). I love to watch the crowd swarm the guest who spoke at a Q&A and see all the mistakes people make. 

Therefore, if you can learn form the good and the bad, anyone can be a potential mentor.  That said, you'll get to where you want to be faster, if you're strategic in who you choose.  The mistake that most people make, is getting too caught up with choosing the perfect mentors. This is a waste of time. Set a goal to choose a specific number of mentors by a specific date and if by that date you're 2 people short, close your eyes, open a directory, and point out 2 names.

Helpful tips for choosing mentors (yes, I suggest you get MANY):

1. Choose people who have taken a path you'd like to emulate 

2. Choose people who know the types of people who hire you

3. Choose people who hire people who do what you do

4. Choose people you've seen do Q&As or volunteer somewhere (that means they like to give back)

5. It's okay to go after A-listers AND have some "safe-schools" (people who will likely say yes)

For more tips and articles by entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com    

Question 48: How do I find representation?

Before spending valuable time on seeking representation,  do an honest evaluation of where you are in your career.

Are you making enough money to make you attractive to an agent and/or manager?

Are you so busy with work that you can't manage your own career?

Are you highly marketable (examples: just won an award, created buzz at a film festival)?

If you answered YES to any of those questions, then it may be time to seek representation- if they're not already coming for you. Here are some tips on seeking representation:

1. Do your research: choose 10 agents/managers that are a smart fit for you

2. Find out who else is represented by them, to see if you have a contact on the inside who can bring you in/refer you

3. Have contacts make calls on your behalf

Just as a note:

Agents get +10% because they do +10% of the work. YOU are 100% responsible for your career! Don't expect an agent to be the magic bullet who will propel your career. An agent is a great team member to have and a "stamp of approval" on your resume & reel. Keep doing your "business." 

For more tips and articles by entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com 

Question 47:It seems like every successful person took a different path to become successful. How do I know what the right path is?

Unfortunately, there is no "right path," no clear ladders to climb, no rule book. 

Fortunately, that means you can choose your own path, build your own ladder, make your own rules. 

My suggestions for doing this are:

1. Get mentors. Plural. Get advice from as many successful people as you possibly can

2. Compare their advice and decide what fits you best

3. Take action

4. See what works what doesn't work

5. Keep doing what's working and keep adding new tools to your tool belt

6. Invest in yourself

7. Create financial and emotional stability so you never have to give up on your dream

For more tips and articles by the Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Question 46: Will internships in the entertainment industry lead to anything after?

That question is impossible for me to answer without my Magic 8 Ball. So, let me re-phrase it as: Do internships in the entertainment industry have the POTENTIAL to lead to anything after? Now, I can give you a firm yes-- IF you treat the internship as a business opportunity, which means:

1. Know where you want to be 3 steps after the internship so you can take the steps to position yourself toward those milestones 

2. Create relationships with everyone you possibly can

3. Help the people you meet at your internship achieve their goals

4. Contact everyone you know, to tell them you're working, and what you plan to do when this job is done

5. Be the BEST at whatever you're assigned

6. Go above and beyond whenever possible 

7. Learn, LEARN, LEARN

Internships can be advantages stepping stones if you know where you want to step next.

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachBlog.com 

Question 45: How does going to a Union movie screening help me when I'm watching a movie?

This must be someone who attended one of my speaking engagements recently, where I suggested union screenings as a place to network. 

Here's how I see it. Going to the movies in a regular theater, you can be attending with anyone: students, plumbers, financial planners, stay-at-home-moms. When you attend a union screening, at least one out of two people have to be in the union (I say 1 of 2, because members can bring a guest). That means, one of the two people to your right and one of the two people to your left, are potential relationships, right? 

No more sitting quietly in your seat waiting for the movie to begin. Say hello to your neighbors. And while you're at it, come early and stay late. And no... NO networking during the movie (unless it's a thriller and you can't help but grab someone).

For more tips and articles by the Greenlight Coach, visit www.thegreenlightcoachblog.com 

Question 44: when you are at the top of your profession on the technical side, how do you break through into management?

Great question! And for those of you who are not interested in management, simply insert any job or genre that you are interested in transitioning to. Because, that's what this question boils down to: How do you transition from one area to another.

Let me start by saying that if you consider yourself "at the top of your game," that's a huge plus. The confidence that supports that statement will back up the "perception strategy" you have to create. What's a perception strategy, you wonder? Here it is:

1. Know what the objections to hiring you in the new position are. In other words, why is there a challenge for you to break into a new area?

2. Have a counter argument prepared for each possible objection.

3. Tie your counter arguments into your pitch before the interviewer can even bring them up.

Here's an example:

The person asking the question wants to move from a technical position to a managerial position.

The interview may object because he/she thinks that technicians don't know how to "manage."

The technician starts the interview by saying, "Thank you for meeting with me. I know many people who aren't informed about what I do think that people in my position don't know how to "manage." I'm glad to see that you have the insight to know that a technician at my level, manages people on a regular basis (you'd mention how many and whom, and if you don't "officially" manage people, you point out how you "unofficially" manage people without bringing attention to the fact that it's not part of your job description) and even has an advantage over typical managers who have no technical background. With me you get the best of both worlds and I'm glad that you see that."

Get referrals to people who can hire you in the new position, create solid relationships with them, and then go for the job by being the best candidate, despite any preconceived notions. 

It's all perception.   

for more tips and articles by The Greenlight Coach, visit www.theGreenlightCoachBlog.com 

Question 43: how do you avoid getting pigeon-holed?

Personally, I wouldn't advise you to avoid it. Get pigeon-holed. Be an expert at something. Build a reputation. Then, when you are ready and you have the right relationships, you can transition to something new. 

The chameleon strategy is a hard one. People don't know where to put you. It's kind of like being a Jack of all trades, master of none.  

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachblog.com

Question 42: how do you market and sell yourself without seeming fake?

This question is too easy. Answer: DON'T BE FAKE.

Obvious isn't it? Yet, so complicated, and trust me I'm not being sarcastic. I'm sure the person who asked this question is dead serious as were the hundreds (yes, hundreds) of people who've asked me before in seminars, groups, and one-on-one.  This question is a huge concern. So, let me put your mind at ease...

If you are not being fake, you will not be perceived that way. If you are being fake, what exactly are you faking? That you're talented? That you're hirable? That you're worthy of their time, work, and money? If you don't believe these to be true about yourself, you need to work on your confidence not your ability to "act" fake.    

I think that most people who ask this question, need to work on their marketing plan, so they have the confidence to back up what they're selling. The fact that you're even worried about appearing fake, convinces me that you are most likely not coming off that way. Most fake people could care less about being fake.

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachBlog.com 

Question 41: How should I prepare for an informational meeting with someone I've been referred to?

Preparing for an informational meeting with a referral is similar to preparing for a job interview. The differences being:

1. The person is meeting with you because of your connection to the person who referred you

2. It's not for a specific job

Therefore, in your preparation, you want to:

1. Know your objective(s) for the meeting

2. Research the person you're meeting with (seems obvious, but SO many people don't)

3. Design at least 5 questions that you really want to know the answers to

4. Compile a package that shows you in your best light 

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachBlog.com 

Question 40: Should you “settle” for work that may not be exactly what you want to pursue?

Never settle- Always strategize!

If you are going to take a job that is not ideal, strategically it should fall into one of the following categories:

1. It pays a tremendous amount of money (or the money that you need to survive)

2. There are new people you can meet, who can potentially hire/refer you to jobs you want, and/or people you want to meet

3. There are new "toys to play with" aka an opportunity to learn new equipment or sharpen your skills 

4. There's an opportunity to get a piece of footage that is necessary for or missing from your reel 

When a job is offered to you that is not "what you want", consider the possibilities of how you can use your business skills to turn it into an opportunity that will lead to jobs you DO want.   

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachBlog.com