Saturday, January 9, 2010

entertainment industry coach question 313:What should my next step be from corp videos to producing TV, Film, and Docs?

The next step will have to do with researching the market. As you can see by the complete question below, it comes from someone in England... Liverpool to be exact.

"I've been spending the last 5 years producing corporate videos for non profit orgs. But my dream is to produce either documentaries or dramas and work in TV or Film. What should my next step be? As my showreel is mostly corporate videos"

As a coach, my job isn't to know the market in England or anywhere else. I happen to know it in Los Angeles because that's where I live and work. I have a pretty good idea of it in other larger production cities in the US, because I've either done seminars there, or have clients who work there.

My job is to give you universal tools, so here's the next steps for you, no matter where you live:

1. Research the market; who is doing what you want to do successfully?

2. Research the people; who are the people who've transitioned from Corporate Video to TV, Film and Docs?

3. Start building a reel of narrative work. As someone who wants to produce, seek out projects that you believe in.

4. GET MENTORS!!!!

5. Join entertainment organizations for filmmakers, for TV, and for documentary, and start establishing new relationships. Each medium has different "players" and you need to know them.

Even if you had no background in corporate video, and wanted to break in, these are the steps you would take. You have an advantage because of your background so use that in your conversations. Know what your background brings as an advantage for producing the type of work that interests you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Friday, January 8, 2010

entertainment industry coach question 312:I'm obsessed with to-do lists and get very frustrated when I don't get stuff done. Any suggestions?

Oooooo, a to-do list person. Welcome to my world. I know, you LOVE checking things off. I used to, now because my to-do list is on a computer, I make them pretty colors when they're done. DONE, I love that word. But unfortunately, we to-do list types know... it's never done. Once we check off or color in with pretty colors, our minds start racing for new "to-dos."

Here's 2 suggestions, one from me, the other from one of my mentors:

From me: Make your list fluid. Whatever doesn't get done that day moves to the next and then the next, with NO guilt attached. Prioritize your to-dos, so the most important ones do get done on time and then have the others as reminders, and things to give you comfort, because we to-doers get comfort knowing we have things to do. (perhaps a psychologist would like to chime in right about now)

The second, from one of my mentors, James Malinchak: Put 3 (that's it) 3 to-do actions on a post it. Do them, then crumple up the post it, throw it in the garbage, and move on with your day.

Obsession, as you put it, can lead to sleep trouble, unnecessary stress, and psychological burdens that you just don't need, because really, for most of your to-dos you have "imaginary deadlines." So, make a commitment as this new year starts, to go easy on yourself. Everything that needs to get done will. See how you can do it with ease. And I'd love to hear feedback from you on how it's working out in a few months.

Good luck!

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachblog.com


Thursday, January 7, 2010

entertainment industry coach question 311: Is it appropriate to have your dog on set?

I sure hope so, because I have two camera hogs. One (the Saint Bernard)of which is leaning on my computer right now, hoping the little camera is on.

But, back to reality. Is it appropriate? I met Felicity Huffman's Bernese Mountain Dog, on the set of Sports Night. Of course she was the star. Every set is different, and let's face it, cute little pups can turn into major distractions.

If you're asking because you think it's inappropriate, unless you're in charge, probably best to focus on your job. If that's hard to do because the little love is peeing on your equipment, tell your direct supervisor.

If you're dayplaying or a guest star, don't risk it.

When in doubt, ask.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Wednesday, January 6, 2010

entertainment industry coach question 310: How do you pitch an idea?

I asked him to be more specific and he shared that it is a reality show idea that he wants to pitch to a specific television network. This could almost be two questions:
1. How to create a pitch
or
2. How to get in the door to pitch

I'll focus on 2, because you can google "how to create a pitch," or buy a book on it. It's a skill/art that is too long for a blog post.

So how do you get in the door to pitch your idea to a network. There are so many ways. Here are a sampling:

1. Get a literary agent or manager to represent the project and set up the pitch meeting for you. **You may need to have connections to get you a meeting with an agent or manager. If you don't, you'll have to pitch yourself on the phone and convince them that you have a truly unique idea.

[aside- speaking of truly unique ideas, protect yourself. Register your treatment with the WGA]

2. Attach yourself to someone who already has a track record. There are many smaller reality show production companies out there with established track records who can get in the door at networks. **from #1 applies here too.

3. Reach out to everyone you know and ask if they have connections to anyone at the network you are interested in. Even if it's someone in the mailroom, establish a relationships and then let him/her steer you to the right people.

4. Go to the website or call the development department to see what the submission policy is for a synopsis. Some companies won't look at your proposal unless it's submitted through an agent, manager, or entertainment attorney. Others will have you sign an agreement before accepting your synopsis.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.The GreenlightCoachBlog.com

Tuesday, January 5, 2010

entertainment industry coach question 309: When does pilot season start?

I assume you're asking this question because you want to get work during pilot season. My concern is, if you don't know when pilot season starts, are you connected enough to get a job during pilot season or is that not the next step for you?

Pilots are usually staffed and cast with the top dogs, the bankable people. This is understandable, because it's going to make or break whether the show gets picked up. So if you are not already in with the "in-crowd," it is pretty challenging to get a job during pilot season.

My advice would be to focus on the relationships you need to create between now and May. That's when the upfronts are (when shows get picked up). Once a show is picked up the production company and studios start to staff writers and crew. Once the scripts are written casting begins.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Monday, January 4, 2010

entertainment industry coach question 308: How do I deal with people in power, making advances when I'm not interested?

The actual question read: As a young female in the business, I find myself having to deal with flirty men a lot. While I have no interest in them romantically, I can't rule out the possibility that today, or even down the road, they can help to get me a job, as I rely on others and word of mouth. How do I handle these situations without having to lie about being in a relationship or loose the possible connection?

Because this affects both genders in more ways than one, I thought I'd answer it in a more general way. While this does run rampant in our industry, it is by no means exclusive to our industry. You could handle these situations with confidence, humor, and grace. It's actually very personal.

While I'm sure I've experienced this, I can't recall a time, because I always charm my way out of these uncomfortable situations using humor. That's my personal style. The bottom line is, if the only reason I was going to get hired was if I "went above and beyond the call of duty," I wouldn't trust the person who was putting me in that position. Not that I would do it, I'm just saying, who's to say that they're going to follow through after you do?

Did I mention I hate this subject? It comes up a lot and I've put it off until question 308... geeesh.

Anyway, if you do not choose to sleep your way to the top (though some are fine making that choice), then stay away from the sleezeballs that will put you in that position. If it's not a sleezeball, but someone who is genuinely interested in you, and the feelings aren't mutual, tell him/her that you start all relationships by getting to know someone as a friend. Then you can maintain the relationship, and either enjoy a blooming friendship, or perhaps your feelings will grow into more. If it's as you say, "flirty men," flirt back. Two can play at that game. Just know when to put the brakes on. Model a Texan Gal... they're fantastic at it!

Perhaps a Relationship Coach or a Human Resource Person can chime in, in my comments section.

For more tips and articles by top entertainment industry career coach, the Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Sunday, January 3, 2010

entertainment industry coach question 307:What's an out-of-the-box way for a freelance film/video editor to network for job leads?

...or relationships that lead to work? I've answered this question to many classifications in different ways, but this editor wants an out-side-of-the-box way to create relationships that lead to work.

Based on his IMDB credits, I see that his editing work has been non-union, low budget, and in a few cases, written, directed, & produced by him (bravo for that).

For someone at this level I have 2 suggestions for today's blog:

1. Find working actors who want to direct.
There are many working actors who want to direct. It may be a short, a pilot presentation, a web series, or a full length feature. The fact that they are working actors, gives them credibility so they can get other recognizable actors and actresses on their project, who will look good on your reel. If you work well with the actor/director, the plan is to create a future partnership.

2. Reach out on Craig's List to people with unfinished projects.
Most projects make it "into the can" and suddenly the funds run out and they never see the light of day. That's where you come in. Place an ad on Craig's List offering to finish a project in limbo. People interested have to fill out an extensive application. You decide what the criteria for accepting a project will be for you. Is there name talent in it? Is the material so good that you feel it has legs to actually move if completed? Is it a higher budget/quality than anything on your reel? How much of your time will be invested?

Then interview the directors and producers to see if these are people you want to create relationships with.

While everyone would prefer to be paid (and even in these cases you may be able to get something), the reality is that as you build your contacts and credits, freebies have become a way of the industry. With this method, you can be selective and strategic about the projects you take.

note: you may have to place the ad multiple times and in multiple places (other than Craig's List). You may even put in the ad, if you or someone you know has a project that is in limbo because you can't find an editor...

double note: you may receive angry responses from union editors who think what you're doing is wrong. I work with many union editors, and the bottom line is, if you don't do it, no one will. These are not union projects, you are not taking work away from a union editor. These are not stingy people who are holing out on the cash (you're interviewing them so you'll know that). These are people who you are helping complete their dream. And with some good marketing, that finished project can turn into union work for all of you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.theGreenlightCoachBlog.com

Saturday, January 2, 2010

entertainment industry coach question 306: Why do people say yes to looking at my reel and then they never get to it?

He continued on a rant which I'll just sum up with a "why bother saying yes in the first place?"

I can't read people's mind. There are many reasons why people say yes to watching your reel and don't. Here are a few:

1. It's on their to-do list and they will get to it.

2. They had every intention to, but life and work got in the way.
2.5 you continued to follow up with them and as your attitude got more resentful, your follow up got more obnoxious (and they either felt too guilty to contact you or just thought you were a jerk)

3. You put them on the spot when you asked them to watch the reel in the first place, and like a girl who gives out a fake number, they said yes, to end the awkwardness.

4. They think your reel stinks and they don't know how to tell you so they're avoiding the situation.

5. They misplaced your reel and they don't want to admit it.

6. They thought your reel was so great they passed it onto their agent and they're waiting to find out if he's going to take you on as a client so they can share the good news with you...

I can make up stories all day. It's probably what you've been doing. I noticed two stories in your rant. The bottom line is, you, me, and everyone we know, will NEVER know the actual reason.

All you can do is go back over the conversation of when you gave the reel to them in the first place. Were you professional? Were you in rapport? Did their physiology and tonality align with their "yes?" Did you ask them to watch it by a specific time and tell them that you'd follow-up accordingly?

If you feel good about how you handled the situation, then let it go. I have a pile of DVDs of people's documentaries, short films, feature films, and pilots, that they gave me, and I had every intention of watching them. The people range from ones I've met once at a speaking engagement to clients I've had for years. I still want to watch them. If I were living in a movie, it would be Duplicity, and one of my "selves" would watch them, while another self was blogging right now and working 16 hour days, and another self was on a romantic getaway in Hawaii, and another self was back in NY visiting my family and friends.

Unfortunately, there's just one me. And yes, I'd feel awful if someone was ranting about me for not watching something they gave me, the way you were ranting about "some people not watching your reel." But as awful as I'd feel, I can only do so much. I am doing the best I can with what I have. I'd like to think that everyone out there is doing the same. It sure beats some of the stories I made up in this blog.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit, www.TheGreenlightCoachBlog.com

Friday, January 1, 2010

entertainment industry coach question 305: What is the first thing you'd have me do to kick off the new year?

Normally I'd ask for a little more information, but because I know who you are and that you're a cameraman, I would suggest that the first thing you do to kick off the new year is:

Update your contact list. Re-rate everyone 1-5 based on how well you know them. Then, re-establish relationships with all of your 2s and 3s. Set a goal for yourself to get those 2s and 3s up to 4s and 5s in the next six months.

The new year is a great time to re-establish relationships because it's the typical time that people make resolutions, one of them being "re-organizing their office." Get back in touch with people because while "re-organizing your office" you came across their card or an old call sheet.

What is it that Kim Kardashian said last week, "Little white lies don't hurt anyone." And if you're feeling to guilty, then it's a great excuse to re-organize your office.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Thursday, December 31, 2009

entertainment industry coach question 304:How do I deal with New Years drunks, when I don't drink?

The same way you deal with them every other day of the year. Listen, I know it can be annoying having a drunk person spitting all over you, and all the other unpleasantries that come with someone who has had one too many, but if you're going out to celebrate the new year, then focus on that. Have fun! Let the drunks be merry, and you be as far from them as possible should they feel the need to get sick.

And if you don't normally go out, because you don't like to be around drinkers and New Years is the exception, that just be understanding that people all have fun in their own way.

Hey, at least you won't have a hangover.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.theGreenlightCoachBlog.com

Wednesday, December 30, 2009

entertainment industry coach question 303:How do you make real, sincere friends in a city full of hucksters and posers?

Family you're born into, friends... you choose. When you're young, you are put into forced social situations, like school, where you find your "group." The groups shift and expand as the grades get higher and smaller grade schools merge into larger middle schools, and finally everyone into one high school.

And then off to college. A whole new group of people with whom to assimilate. Perhaps, you're still forced into social situations like dorms, classes, sports, the Greek system, making it easier to sort for the like-minded people.

As we are sent out into the "real world" of being an entrepreneur, which make no mistake, you are as an entertainment industry professional, the forced situations aren't as readily available.

When I first moved to LA away from my friends and family in NY, I met a lot of "doozies." My sister referred to them as my "Freshman Year Friends." The similarity is clear: a new place, brand new people, and the longing to connect and have that familiar feeling you have with your "old friends," can cloud your judgement.

Be patient. There are certainly "hucksters and posers" in this city, but remember, that's your perspective. Those hucksters and posers have a whole circle of friends who think they're the coolest guys since James Dean.

Finding like-minded people means being open to the possibility that all of the wonderful and real people (by your definition) are out there. You start by finding one. That one person will have more friends whom you will likely connect with and they'll tell two friends and they'll tell two friends, and so on and so on...

Also, do what you love to do. If you love the beach, go to the beach. If you love sports, get onto a team. You're most likely to find people you connect with doing what you love to do.

The most important thing to remember is to focus on your reason for being here. Don't let anyone throw you off your game because they're not your "type." Do your job, and do it well, and before you know it, you'll be surrounded by great people.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.theGreenlightCoachBlog.com


Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...