Tuesday, March 2, 2010

entertainment industry coach question 365:How do you do anything (business related) for 365 days straight?

WELL OF COURSE I HAD TO CHOOSE THIS ONE! Thank you everyone who contributed your questions for the 365th day of my blog! I will answer all of them that came in. You have to admit, this person was savvy. He knew I was going to choose his. Why? It's timely, it ties into the theme of today, AND he specifically put in "business related" so I couldn't remind him that he eats, drinks, and possibly showers every day. So, well played, my friend. YOU are the one-year-anniversary question.

How do you do something business related for 365 days straight? Here's how I did it and will continue to do it...

1. I made a decision to commit to the business related task
2. I built in MAJOR accountability
3. I knew people needed my help and were counting on me

Let's take each one individually so you can apply it to your career:
1. Make a decision to commit to a daily business task that you KNOW will improve your business. It can be committing to 1 business phone call or email/day, saying a daily power statement, posting on business contacts' walls on Facebook, a daily business tweet, etc.
These are easy examples. You can commit to more complex daily business tasks, like committing to 1 power hour of focused business work, posing a daily video on YouTube branding you as an expert, etc.

2. Building in accountability was KEY for me. As you may recall, there were about 3 blogs that I posted after midnight, dating the blog for the next day. I would write, "Because I haven't gone to sleep yet, this still counts for Tuesday." As a career coach, I am setting the bar. To miss a day, may have been human, but I prefer to be a superhero for my followers. My readers are important to me and I didn't want to disappoint them.

Whose opinion is important to you? Who can hold you accountable for your daily business task. Can you post a status on a social media site daily so you know people are watching and seeing how consistent, dependable, and professional you are?

3. What's bigger than you? On those nights that I was falling asleep after speaking for 11 hours straight after my Greenlight Your Career Bootcamp, a voice would pop into my head and say, "wake up, you forgot to blog!" I could have answered the voice, "it's just one day, they'll understand." But it wasn't about me and it wasn't about how understanding everyone would've been. It was about making a commitment to something bigger. Sleep could wait a few more minutes.

Who do you care about so much that letting them down is not an option? You may not know them personally. They may be the people who need the message of the work you want to produce. How can you get your work out there if you're not doing the "business work" it takes to get your work seen?

Or maybe you do know them. Maybe it's your family; parents whom you want to see you succeed, children whom you want to be a role model for, a spouse who always believed in you who you want a better life for.

How can I blog everyday for 365 days straight? How can I not? I'm committed to your success, and as long as you're out there reading, and sending me questions I will stay committed to you for as long as I'm physically able. SO KEEP THOSE QUESTIONS COMING!

It's been a pleasure to serve you this past year and I look forward to the many blogs to come...

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Monday, March 1, 2010

entertainment industry coach question 364: For filmmakers who distribute independently and do it as a national release, how much money do they raise

...on average for distribution an marketing costs?

This is a perfect example of a question you would ask a mentor. There are people out there who specialize in distribution and people out there who specialize in marketing. There are also people out there, to whom the questioner referred to, who have done this before.

Your job is to seek out the companies that independently raised their own marketing costs and have found a significant measure of national success.

Once you have a target list of these companies, you want to either seek out mentors within the company or request an informational interview. You will get different answers from different people and then you will find your average.

You can also post your question on Twitter & Facebook to see if people will share their experiences with you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Sunday, February 28, 2010

entertainment industry coach question 363: Is it okay to walk up to someone you know from Facebook but never met?

Is it okay? It's the beauty of social media. On Friday I was at a networking event and a guy walked up next to me and I instantly thought I knew him, like he was my buddy. Before he could introduce himself, I said, "Facebook friend!" We talked for a while, and it was so easy because he does comment on my posts so we know things about each other. Isn't that what a friend is? Someone who knows what's going on in your life and cares enough to talk to you about it. These days it doesn't have to be a phone call or an email. It can be someone in your Facebook friends who was once a stranger, telling you that he/she sends good thought to you when you've lost someone, or tells you to eat when you post that you haven't eaten all day, or has an Anchorman quote showdown with you on your wall.

I find the industry getting much smaller thanks to Facebook. I attended the SOC awards at which many of the members in attendance were at the time, only Facebook friends. Nw they've become friends and business associates.

Absolutely walk up to the person and say, "hey, we're Facebook friends!" BUT as always, be professional about it. If the person appears to be having an important business lunch--- not the time.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Saturday, February 27, 2010

entertainment industry coach question 362: How can I meet Casting Directors?

This was a question asked of me last night at a networking event, by a very charming young man. Our conversation didn't start out about his acting, it started out regarding his book which became a best seller. It's subject matter, imitates what my favorite writer did 30 years ago, so I was instantly pulled into the conversation. As we got further into the discussion and he brought up acting, I asked him the first question I always ask, "how many people do you know in the entertainment industry." His answer was 300 (that's 100 more than the "sweet spot"). Now I knew something was missing. How can he know so many people and not be making any progress.

Naturally I asked him my next question, "how many casting directors do you know." He floundered for a moment then said, "one, sort of." AH HA! Mystery solved. So naturally he asked me how he was supposed to meet casting directors. I told him I'd answer him in my blog.

1. Ask the people you already know to give you referrals to the casting directors they know
2. Build relationships through casting director workshops (there's a whole strategy to this, but you have to coach with me... I can't give you all of my secrets for free)
3. Offer to do an internship in casting directors' offices
4. Attend networking events that involve casting directors
5. Join philanthropic organizations that casting directors are a part of

Yes, you have to do research for 4 & 5. Remember casting directors are people, treat them with respect and always look to create a win/win.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Friday, February 26, 2010

entertainment industry coach question 361: Can't post the question it involves nudity...

Question: What do I do if I'm asked to show my boobs for an audition when they've posted "requires nudity?" My friend had to do this today and she was mortified and left. Was this the right decision, should I ever be asked?

Ah, I remember the days when I swore I'd never show my boobs. Then you reach an age when you're so excited someone wants to see your boobs, you flash the casting director when he actually said, " show me your moves."

Okay, so that didn't really happen to me BUT, because this is a very touchy (bad choice of words?) subject, I thought I'd open with a little humor (lame as it may be.)

Here's the thing... You have to trust your instincts. If it's a Craigs List posting and the casting office is in some weirdo's garage, RUN. If it's in Deb Aquilla's office and they want to make sure you don't have any crazy scars that will not work for the shot, then you show them. Look, you agreed to go to an audition that clearly stated your part had nudity. If you think, "I'm going to go there and be such a great actress that they'll cut out nudity just to have me," you're going to piss off the casting office.

Be clear with your representation if you don't want to do nudity. If it's okay with you, expect that they are going to want to "check you" for "deformities." Only you can tell by your gut instinct if it's something fishy, so trust yourself.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com


Thursday, February 25, 2010

entertainment industry coach question 360: How do I know if someone has un-friended me on Facebook?

You just go to their page and if it says, "add so-and-so" as a friend, and he/she had been a friend, you've been unfriended.

There are many reasons why someone "un-friends" you, other than their significant other no longer wants you writing on their wall or you're a stalker. I chose to answer this question today, because 4 TIMES this week, I've had people put their dang links on my wall without my permission. The first three I un-friended immediately. The fourth, I wrote on her wall "my rules" if you will. She just became my friend so she hasn't seen my rants about Facebook Etiquette. Maybe she won't like my rules and un-friend me. But here's the deal people.

BE PROFESSIONAL ON FACEBOOK!!!
1. Quit hitting work colleagues with pillows, sending them prayers, and offering to plant crap in their garden!

2. DO NOT ADVERTISE (yes advertise because that's what you're doing when you put your link on MY wall) without permission. Anyone want to check out Juliet Landau's documentary on Gary Oldman http://www.julietlandaustakeflight.com./ go ahead, and she can post on my wall, because she's my client and has my permission.

3. DON'T POST your party pictures that make you look like a moron or a slut (even if you think you look hot in the picture). Now I post my pictures from Halloween or with heavy metal groups because people in the industry who like heavy metal, connect with me on that.

I'm not trying to be mean, and the girl who posted on my wall has already apologized. I just want you to realize how these actions can REALLY HURT YOUR CAREER. She's still my friend. The other 3... got the boot (steel tipped for my heavy metal followers).

And to think, my questionee was just wondering who was de-friending him. Don't worry about who doesn't want to be your friend, focus and nurture the friends you have by being respectful and professional.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Wednesday, February 24, 2010

entertainment industry coach question 359: Do people have careers in entertainment anywhere else besides Hollywood?

Yes. I don't know how old you are or how small of a town you live in, but entertainment happens all over this country... all over this world. You must have access to the internet because you emailed me. There's a search engine (www.google.com). Put in where you live and entertainment organizations and see what comes up.

For more tips and articles by Top Entertainment Industry Career Coach, The Greenlight Coach visit www.TheGreenlightCoachBlog.com

Tuesday, February 23, 2010

entertainment industry coach question 358: How does being on a set differ from being in class?

It's a whole other world. Class is nurturing, it's practice, it can be "time-indulgent." On set, things happen fast. People aren't necessarily giving you feedback or positive reinforcement. You have to be at your most confident on set. You have to make your choices and leave self-talk and self-doubt behind. My coach Brad William Henke, a successful working actor, says to think about how much work goes into preparing for an audition and then the actual audition takes minutes (This applies to preparing for interviews for other classifications). IT can go just as quickly on set.

Sometimes on set you don't get a second take. Do your work before hand and be prepared to do your best and do it fast. There are also a lot of distractions on set that aren't in class (unless you're in Brad's class where it's all part of his teaching). You can be in the middle of your scene and see people walking around in the background, a cell phone can ring in the middle of your line and you have to start over, or you can do an amazing take and the focus was soft so you have to do it again. You may not even be told that's why you're re-doing the take.

This is why you see the same people hired over and over, because they know how to work on set. That's why I recommend set visits so you can familiarize yourself with the pace, and the lulls.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Monday, February 22, 2010

entertainment industry coach question 357:I have a relative in the biz who I don't know. Can I call him up for help?

You have an inherent relationship because he is family, and therefore, yes, you can just call him up. The key is what you say when you call. DO NOT say that you are his cousin/nephew/half-sister who wants to break into the industry and can he give you work.

Instead, introduce yourself. Bond on the family level for the first minute or two (or longer if he steers the conversation that way). Then tell him you are breaking into the industry and wanted to know if he'd be open to giving you advice. Because he's family you can offer to take him to lunch or dinner (if he's local).

Treat him professionally by being respectful of his time and make sure you follow up. My first roommate in LA had a powerful Hollywood cousin. He met with him once, got some great advice, and then never called him again. Not only is that not cool for his "business," but he missed out on the opportunity to have a relationship with family when he was across the country from his own. Bad move.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Sunday, February 21, 2010

entertainment industry coach question 356: is it hindering my networking by not publicly letting people know where I am?

It only hinders you if you can't be where you're wanted when you say you're going to be there. If your contacts think you're in LA and give you a 9am call, and you decide to fly in from Texas but your flight gets cancelled because there weren't enough reservations, that will certainly hinder you.

On the other hand if you are in an area where there is a lot of production and you have the opportunity to work as a local there and you are not creating relationships there because you're afraid "word" will get back to your other contacts, that can be hindering as well.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Saturday, February 20, 2010

entertainment industry coach question 355: How do I get noticed without dressing like a hooker?

I wish this was from a guy, that would have been even funnier. Usually when you're "getting noticed" for what you're wearing (unless it's because the person is in rapport with you because you have the same style) it's a bad thing.

SO how do you get noticed? By talking to people about what you're passionate about, opening up about yourself, and sharing personal stories. That's how you get noticed because you're being yourself and people can connect to you.

I know, I make it sound so easy, but you know what? It really can be that easy... so start talking!

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...