entertainment industry coach Question 491: Do you think email is as effective as an actual snailmail letter?

Snail mail is more personal and more effective, AND you know it doesn't disappear into internet ether, or spam filters. That said, a personal email address is better than sending to an agent or production company. Although what you can do if the only address you have is an agent or production company (and a personal email address), send to both, and write in the email, "I sent a hardcopy to your agent (or production company) incase for some reason this email doesn't get through."

When sending to an email address, be sure you have a compelling subject line if the person doesn't know you or vaguely knows you like:

1. Referred by your friend Joe Splicer

2. We met at the Guild mixer last February

3. We worked together on ____________

4. Because I love your work on _____ I'm seeking your advice

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 490: how do I make the most of a trip to LA?

The question continued: "I'm trying to plan a trip to LA this summer to work on contacts and push the movie my production company made."

Most people plan a trip to LA, by figuring out how many airline points they have, where they're going to stay, and how much they have to save up to eat. Once they arrive, they try and figure out where to meet people.

Before you even consider the logistics of taking a trip LA, create a plan for your trip. Who do you want to meet? What companies do you want to screen your movie for? Have a target list. Once you have your target list, if you realize you have no idea how to get to any of the people or companies on the list, you have a lot more work to do before booking a trip.

If it's not necessary to you to be so specific about who you're meeting, at least research networking events and film festivals. If you can't fill your calendar with at least 5 events in a week, it's time to do more work before booking a trip.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 489:what do I do when a stranger in my FB friends asks me about help with representation?

This happens a lot. A person whom you don't know either from Facebook (or other social media), someone from your union or acting class, or someone who you do know but don't know his/her work, asks you to connect him/her with an agent.

Now the person who asked this particular question, is referring to an actress who is a FB friend and a complete stranger. So consider this:

There is a difference between recommending, referring, and passing something of interest to you along.

Therefore, here are some options:

1. When you are recommending you are putting your name on the line basically telling the agent that you believe in this person. You can't do that with a stranger.

2. Referring someone is less of a trust issue and more of a relationship situation. You're saying to the agent that you can't speak for the person's work, but as for being a "person" you think very highly of them.

3. Passing along something of interest to you, is seeing a headshot (that you know truly looks like the person) that makes you say, "Wow!" You can pass that along to an agent friend, being clear that you don't personally know the person, but thought it was a great headshot. If the agent agrees, perhaps something will come of it.

4. Do nothing. This is a cold call and poor work practice. Why should you put your reputation on the line?

#4 Ouch! I'm mean! But, in my defense I'm not trying to be mean. I'm trying to demonstrate to readers that this is most likely what's going on in the peoples' heads whom they're sending cold emails to. This way, if they get no responses they'll know why. And if they get 1 or more responses they can feel especially psyched, because clearly something made people go out on a limb for them.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 488:I met someone yesterday and want to follow up. What's the best way?

I'm going to assume this is for professional reasons because you're writing to me and not a dating coach. My first question is: did you get contact information for this person? If so, good job. If not, time to do your research. You can start by contacting whomever hosted the 4th of July party (am I going out on limb by making that assumption?) to ask for contact information. If that's not going to fly, check IMDB Pro, social media sites, or do a Google search. Your last resort will be reaching out to all of your contacts to see if anyone knows this person (the whole 6 degrees of Kevin Bacon).

If you can't find contact information, you're pretty much stuck. But let's move on assuming you can get contact information. My second question is: did you discuss anything that calls for a follow up? For example: did the person suggest a movie you should see? Then you can see the movie and follow up to share your thoughts. Did the person give you any business advice? Then you can follow up to report your results after taking action. Did you discuss any shared personal interests, like tennis, surfing, or kids? Then you can follow up to plan a day to have a friendly competition, catch some waves, or take the kids on a picnic at Griffith Park.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 487: Is it appropriate to talk business at a 4th of July party?

It's not inappropriate, but I'd encourage you to build relationships on a personal level and if the person with whom you're speaking brings up business, then you can respond.

There are ways to share stories to let people know what you do and what you're looking for as far as work, without coming straight out and talking business.

Remember, if you build a strong relationship on a personal level at a party, it will open up the opportunity for a second conversation and then a third and so on. Eventually work will come up. As opposed to going straight for the "I am looking for work" conversation which tends to bring up peoples' walls.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 486:I'm brainstorming ways to meet more people in the business in NYC, since I don't live in LA. Help

First you have to research the NYC market. Who lives there? Who works there? You can start by seeing if the NY Union branch offices have directories. Then research the local filmmaking organizations like IFP.org. They will have info on working NY residents. Once you have a target list of New Yorkers...

1. Social media: You have to decide what level of contact you want. LinkedIn is the more professional network you may find more executives to connect with there. Facebook is where the relationships are really happening in our industry (for now).

To make the most of social networking, you want to target the specific people whom you want to get to know. Instead of sending a lone "friend request," FB gives you the option to send a message with your request. Tell them a bit of your story; that you're a screenwriter in New York and would like to follow his/her posts to stay up to date on his/her work.

Once you are friends you can see the personal side. Does this person have kids? A sports passion? A hobby like photography? Anything you can connect to and comment on. That's how people get to know you. If they ask questions, answer them. If you are a Rangers fan and they are an Islanders fan stay away!!! Kidding... sort of.

2. Get mentors! I've written about this in my blog before so check the archives. Once you've built up your social network and know the people you have commonalities with and they would know who you are from Facebook (etc.), reach out for a business advice and guidance mentorship.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 485: Is it possible to meet directors like Spielberg and Scorsese?

Of course it's possible. Depending on where you live, you may have to leave your area. Look, pretty much everyone is accessible in Hollywood. You can see directors speak at Q&As about their films, especially around award time. You can meet them at an awards show. You can get a job working for their company. You can work hard at your craft and business and get famous enough to be introduced. You can bump into them at the Century City Mall. You can buy a star map. Do you see where I'm going with this?

I can go on and on about ways to meet famous people you admire. But why do you want to meet them? What's your objective? Who would you be if you got the opportunity... a professional ready to have a colleague to colleague conversation or a blubbering fan?

Maybe I don't understand why you're asking the question so I'm not giving a very good answer.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 484: do you answer questions about any other industry than entertainment?

Entertainment is my area of expertise. I've been told by Facebook followers and a few of my blog readers that even though they are not in the entertainment industry, many of the business strategies and advice on business and networking crosses over into their field.

Oddly enough, my old boss said that he read my book and lost 30 lbs by following my And Action tasks. He took the goal setting chapter and the maintaining motivation chapter and mixed in lessons from others that applied and lost weight. Not the intention I envisioned when I wrote the book, but a great result nonetheless.

So basically, you can ask me a question and if I have an answer I will tailor it to my entertainment peeps but the answer will still apply to you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 483: How do I get invited to movie screenings?

There are different kinds of movie screenings:

1. Movie premiers- usually you have to have worked on the movie, know someone who's worked on the movie, or win a radio promotion contest.

2. Union screenings- you have to know a member of the union and ask to be his/her plus one.

3. Academy screenings- again, you have to know a member and be his/her plus one.

4. Networking organizations- join the organization that has screenings and you can trade plus ones with people at the Unions and the Academy. Or know a member of the organization and be his/her plus one.

5. Q&A screenings at theaters- usually you just have to know about them and buy a ticket.

6. Film festival screenings- you have to buy passes to the festivals or individual screenings.

If I didn't mention any you were thinking of in particular, let me know.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 482: How do I get work in this economy?!?!?

Wow.. lot's of punctuation. You get the work the same way you would in a great economy. The difference is the people you know may be out of work too, which means you have to target the people who are working. Sounds like it's time for you to start creating new relationships.

Here's the thing, it takes time to build new relationships. Getting work from new people is not a quick fix/silver bullet technique. In order to maintain stability in an unstable industry, it's important to recognize that people in the entertainment industry need supplemental, parallel, and/or passive income streams. If you are in serious financial trouble, it may be in your best interest to find work to bring in income rather than using all of your time building new relationships.

The biggest myth in this industry is that you are somehow a "failure" if you make money at anything other than your craft. This is not true! Financial stability will make it easier for you to find work doing your craft in the future.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

entertainment industry coach Question 481: How do I choose the right mentor in the field I wish to use my craft? What field do I really want to work?

Every mentor is the "right" mentor because there's something to learn from everyone.

Now, choosing which field you really want to work in requires some soul searching. Keep in mind that if you choose several mentors in each field of interest to interview, it will assist you in your decision making process.

Instead of getting stuck in "who's the right mentor?" write down the different fields of interest. The under each field write down the names of 5 people whom you have some connection to. Then contact each one to ask for an informational interview. Explain that you are unsure of which production field to commit to fully since you've worked in each area, and would like to get their input on your decision making process. Share whatever concerns you have about each field and get their feedback.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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