Friday, November 19, 2010

entertainment industry coach question 625:When does it makes sense to incorporate as an actor?

For this I'm going to refer you to an expert, my friend, Jessica Eaves Mathews, at Business Brilliance University I refer all of my entertainment clients to her. She is a lawyer who deals with this specifically. She is also an entrepreneur so she knows what you're going through as the "CEO" of your company, which is why she doesn't charge "typical lawyer" fees. She's like the Legal Zoom for people like us, only more personal. And in most cases, she's not even acting as a lawyer, she's simply advising you on how to set up the best foundation for your business.

I can tell you that whether you're an actor or any other classification in the industry working freelance, there are MANY important reasons to incorporate, so you should really look into it. For most people, they are afraid that it costs thousands of dollars to incorporate. It doesn't have to. Contact Jessica EM. If you have any trouble reaching her through her site, email me and I'll help you out.


For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Thursday, November 18, 2010

entertainment industry coach question 624: Should I be sending out headshots or postcards to follow up a meeting with an agent or casting director?

Neither. If you had a meeting, I'm assuming that you already gave them a headshot. Your first follow-up should be a personalized thank you note. You are not asking for work, you are simply thanking the person for the meeting. Be sure to mention something that was said that had an impact on you, and any personal things you connected on. If the card reflects something you spoke about, even better.

I don't suggest putting your picture in the card, just write your name clearly. the reason for this is that you want it to be a genuine thank you. If the person forgot who you are but is touched by your words, he/she will look you up on IMDB (so make sure your pictures are up there and your credits are updated.)

Then you can follow up again a week or two later with a postcard, with a "marketing reason" for sending it.


For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Wednesday, November 17, 2010

entertainment industry coach question 623:unsolicited scripts are not read, but is it true that a producer with a pitch can get the meet?

I'm not 100% sure I get your question. I think what you're asking is if there's a difference between trying to send an unsolicited script and making an unsolicited pitch. And the answer is no, it is not true. Anyone can say they're a producer with a pitch. When I worked in development, if a writer or a director didn't come to us through an agent/manager/entertainment lawyer, they had to sign a release form. By doing this, the production company is protecting themselves in case your idea is similar to something they already have or something else they may do in the future.

It is the same with an unsolicited script. If for some reason a company is intrigued by your idea and someone wants to read your script, they will ask you to sign a release first.

So, yes, as a producer you can get a pitch meeting and get a script read, but you will have to sign a release. Before signing it, you should have it looked over by a lawyer.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Tuesday, November 16, 2010

entertainment industry coach question 622:Do you put your theatrical and your commercial headshots on a postcard or keep them separate?

Because theatrical and commercial casting directors are completely different, your postcards should be completely different. There's a reason why you have different headshots- because you're marketing yourself differently. You want to look a certain way when submitting for Criminal Minds or Law & Order Los Angeles. Don't confuse them by sending them a happy, bright-eyed, smiley picture, when they want you to play a killer.

This is just my personal opinion, and if you asked 20 Casting Directors, you may get 10 who say they don't care, but you may not. Perhaps it's a good reason to call different casting agencies and poll them. You don't have to use your name, just play the "new kid in town" card and ask them what their opinion on the matter is. You will probably get the Casting Assistant on the phone. Note that the CA is the person who gets your postcard first, so is the perfect person to ask.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

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Monday, November 15, 2010

entertainment industry coach question 621: I'm determined to make the "male" skirt style work! When is it not appropriate?

The question read in it's entirety: I'm determined to make the "male" skirt style work!...it's my "thing" and I get unbelievable POSITIVE reactions for my fashion style!...I get recognized ALL THE TIME all around LA!...if it's above 75, I'm in a skirt!...BUT, I know it causes a scene, which I like, but I don't wanna cause a scene on set, especially as an extra...BUT if I don't wear my skirt, I feel I'm not being true to my "style"...so, my question: when is it ok to wear my skirts, when should I concede my style???... :)

Because you're an actor, the answer is simple: you concede whenever it's not true to your character. Even as an extra, an actor should take pride in the role he/she is portraying. So, put yourself in the mind of the director who is directing the scene and the person who chose the extras. When the director told the casting person, "Send me 'everyday' men 20-45 for a scene at an airport," knowing that a man in a skirt "causes a scene," it is most likely not what the director had in mind for an "everyday" male.

Your skirts are part of your brand, YOU the brand, and it may get to the point where you're known enough for a director to say, "Get me the guy who wears skirts." Until then, your style is not what they're casting, your ability to play a character that is "universal" in the scene is.

If I stuck to my style when I was speaking on stage, I'd be in Ugg boots and thermal underwear, but that's not the "Hollywood" image the people who are hiring me to speak want portrayed on their stage. So, I put on the 5 inch heels, wear the sexy dress and finish it off with sparkly jewelry and viola... they've got their Hollywood Career Coach (but don't for one second think my Uggs aren't waiting for me in the car).

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Sunday, November 14, 2010

entertainment industry coach question 620: Why are there so many layoffs when profits are higher than ever?

This is a question angering many in the industry right now. From the PA up to the Executive level, jobs are being sacrificed in the name of consolidation and saving money, and it is not clear why. Unions are doing their best to protect the staffing numbers on films and television productions, but studio employees are not protected by anything but the laws of the land which are built to protect the big corporations. So basically I have no answer for you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach question 619: How does the 4 hour work week apply to what you teach? It seems like you do a lot of work.

Have you read Tim Ferris' 4-Hour Work Week? He works far more than 4 hours a week, but he loves what he does so he doesn't consider it work. The things he doesn't enjoy he fits into those 4 hours or outsources.

That's exactly how I "work." I love what I do, so speaking, blogging, creating products, coaching, etc., are sources of enjoyment for me. Sometimes, if my assistant can't come over before a newsletter is going out and I have 50 names and emails to input in my database, that can feel like work.

I use this concept with my clients as well. My goal is to make networking a source of enjoyment for them, marketing a source of creativity, and sales a source of pride, so it doesn't feel like work. When they're actually on set or in pre or post production doing their jobs, most are so fulfilled that work definitely doesn't feel like work.


For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Friday, November 12, 2010

entertainment industry coach question 618: I sent out mentor letters and want to be sure they got it, but I don't want to call. Should I?

Why do you think this has to be hard, or better yet, why are you making it hard? I had this discussion with a Platinum client of mine the other day and I asked him, "If you had to messenger your reel to a company who wanted you for a job the next day, would you call to confirm the reel was received?" to which he responded "yes" without a second thought.

Because there was a job on the line and the stakes were high he would have no problem making the call. Now imagine he makes the call, they received his reel, but he doesn't get the job. Across town, he sent a mentor letter to someone, who in my crystal ball I can see would have wound up calling him for work in 3 months, if only he had called to follow up about receiving the letter. But unfortunately, he didn't see it as high stakes so he never made the call, and the letter which made it to the potential mentors assistant's desk, got lost under a pile and eventually thrown away.

I call that a COSTLY missed opportunity! If you don't want to make the follow up call, have someone else do it for you acting as an assistant on your behalf. You don't have to do everything alone! This is the work that it takes, so I leave you with this question:

HOW BADLY DO YOU WANT IT?

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Thursday, November 11, 2010

entertainment industry coach question 617: Does an actor need a business card?

Yes! YEs!! YES!!!

I just held a raffle for my ebook at ActorFest. All the actors had to do, was put their business card in my green box and they had a chance of advancing their career by winning my ebook 101 Obstacles to Making It In the Entertainment Industry and How To Overcome Them.

Yet, only 20 actors/actresses had business cards. Three of them were disqualified from the raffle because they didn't have an email address on their card. You want to give people every opportunity to reach you. Being a seasoned career coach, I was prepared for this, so I brought index cards for them to write down their information.

If you want to be a professional actor, be professional. Professionals have business cards with their contact information.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Wednesday, November 10, 2010

entertainment industry coach question 616: Did you watch the CMAs?

I taped them. I am going to watch them now. I went to a screening of Morning Glory (which I LOVED) and the whole ride there and back my Satellite country station was spoiling all of the winners because of the time change!

Thanks for asking and caring.

Teaching point: This is a good way to create relationships with someone. The person who asked this question is a Facebook friend. I don't know him personally, but his question tells me that he follows my status updates and knows I've "crossed over" to country. (Don't worry metal-heads, I still love my 80s hairbands!)

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Tuesday, November 9, 2010

entertainment industry coach question 615: how can I get a referral to an agent. Should I try the mentor approach?

Getting referrals to agents and managers is the same as getting a referral to anyone: you have to ask for it. A referral is an introduction from a mutual friend or work associate. It is not a recommendation (although those are good too.) Basically, you ask the people you already know if they are represented, and if so, if they would refer you to their representation for an informational interview or a meeting. The more referrals you can get to a specific agent, the better.

So if you're going after an agency that reps more than just actors, see if any of the writers or directors you know are repped by them. Aim for 3 referrals before making the call. Then there's the strategy of having 3 people make calls on your behalf to the same agent until the agent wants to know, "Who is this person I'm getting calls about and why don't I know him/her?"

Finally, you asked about mentorship with an agent. One of my first mentors in Los Angeles was an agent. It made sense; I wanted to study at the most respected schools, know the legitimate casting workshops, and get advice on which casting offices to target. It worked for me. And as a bonus, my mentor sent me out on auditions.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...