Getting Jobs in Entertainment question 1054: What is up with this new FB timeline I hate it!

Every time an internet site makes changes, there's a bit of an uproar. Most people by nature don't like change. As a coach, I encourage you to embrace change. The new Timeline is here to stay (until the next change) so why not be a trailblazer and jump on the bandwagon! Instead of being a hater, learn about it, make the most of it. There are actually a lot of cool things about it.

In business it's generally not good practice to be the hold out. If a trend is going in a certain direction, resistance isn't going to improve your business, embracing the trend and taking it to the next level, will.

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Getting Jobs in Entertainment question 1053: What's the best way to approach referrals?

The actual question read: I am a set photographer in the film and television industry. I was recently given the email and telephone contact for two people who hire set photographers for reality television shows. How do you think the best way to approach them is? Since they probably get contacted by new people all the time.

Yes, when people are in the position to hire, they tend to get contacted by people all of the time. However, the majority of these contacts are cold calls. YOU have referrals. Therefore, the professional way to approach them is to call and say, "Hi (insert their name), my name is (insert your name), and I was referred to you by (insert referral's name) he/she thought the two of us would hit it off and should connect. Do you have time for a coffee or if you're in production, perhaps I could stop by set and just observe. I'l be happy to sign the confidentiality agreement. I enjoy doing set visits and getting to see the atmosphere of the different shows."

The person should ask what you do and then you can share. But if the person does not, don't reveal it yet. Wait until you get to meet. Bring your book or reel (out of sight) so you're ready if you're asked to share it.

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Getting Jobs in Entertainment question 1052: I own equipment and EVERYONE is asking to use it while offering me a pay cut?!?!

Not exactly in question form, but I get it. I am NO expert on the economy or the changes in technology, all I can say is that from a non-expert's view, I can make a few observations:

1. In an economic downturn, which I think we can all agree we've been in, people really don't have money to spend. So by you taking a pay cut and offering your equipment (if you have nothing else to do that could be bringing in income), gives you an OPPORTUNITY to create a new relationship with someone. The hope is that when the economy turns around and there is more money going into projects that your rate will go back up and you've built strong relationships with people during this tough time.

2. Sometimes, things change permanently. When the Steadicam first came on the scene, few operators owned it and were qualified to use it. They got paid big bucks and rental. Now, the majority of the operators I coach are qualified to operate a Steadicam and own one as well. This has saturated the market, in a negative way.

What you can do is stay on top of trends in equipment and technology. Go to trade shows. Technology is changing so quickly now, that fewer people are buying equipment, they are renting it.

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Getting Jobs in Entertainment question 1051: What do I make of someone who says he wants to meet with me but keeps rescheduling?

You "make" another appointment. If he says he wants to meet with you, take him at his word. I don't know what position he holds, but if he's working, he's probably very busy. Things come up all of the time, pushing you down on the priority list.

What kind of urgency did you create, if any? Do you have to meet with him because you have a deadline of some sort coming up that you want advice on? If not, there is no urgency, and that's okay. It just means that you have to be understanding about his priorities.

Until someone says NO, and tells you to leave them alone, you keep rescheduling. Also, don't put all of your eggs in one basket. Set up meetings with many people so you're not waiting on this one guy.

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Getting Jobs in Entertainment question 1050: How do I connect with someone professionally on Facebook who I share friends with?

Here are some ways to connect with people on Facebook with whom you share friends:

1. Ask your mutual "friend(s)" if you can use their name as an introduction and put it in the personal note when you make the friend request.

2. Send a personal note with a friend request pointing out your mutual friends, as well as a personal reason you'd like to connect.

3. Ask mutual "friend(s)" to connect you. There's a "Friend A is friends with Friend B and suggests that you be too" feature.

NOTE: There is an "other" messages tab under messages and sometimes if you have no connection and possibly even if you do (I've heard both) you could end up in the "other" box which some people don't know about, so I would suggest your first plan to be asking your mutual friend to connect you in the friend suggestion area.

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Getting Jobs in Entertainment question 1049: I read your newsletter but why would anyone want to read a blog about me?

Going through the archives are you? Re-read the newsletter 3 times. If you still have that question, ask someone close to you to help you with the formula I outlined.

What makes this question important to all of my blog readers (and if you want to receive the free newsletter with great career boosting articles every month, sign up at www.theGreenlightCoach.com) is what's underneath the question within your question: Why would anyone want to read a blog about you?

Let's leave out the words "want to read a blog about" and insert "be interested" so that the question now reads: Why would anyone be interested in me?

Because really, isn't that what you're asking? This is a confidence issue. Confidence is one of, it not, "the" most important success mindsets you can have in this industry.

The fact is, everyone has confidence in something. Perhaps you're confident that you can tie your shoes, or boil water, or turn on a television. Therefore, it's not that you lack "confidence" it's that you lack confidence in your ability to be interesting when desired.

This is a process that is too long for a blog. The good news, is that building confidence is easier than you might think. The bad news is, that 90% of you won't take the action to build this important mindset.

Which will you be...

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Getting Jobs in Entertainment: NO BLOG TODAY PROTEST

WHY SOPA IS A BAD IDEA

http://www.ted.com/talks/defend_our_freedom_to_share_or_why_sopa_is_a_bad_idea.html

Getting Jobs in Entertainment question 1048: I used to work a lot and now people I worked with work all the time and I don't, what gives?

You MUST stop comparing yourself to other people. For all the people who you notice are working, there are hundreds who like you, had a career and are struggling to revive it.

What you SHOULD do is:

1. evaluate what you are doing to generate work for yourself

2. Analyze what the successful people are doing

3. Model their success

Consider the fact that you have a track record and how to utilize that.

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Getting Jobs in Entertainment question 1047: I moved out to LA 6 months ago and I'm homesick. Does this mean I'm on the wrong path?

Do you think it means you're on the wrong path? That's a question only you can answer. If you moved to LA to pursue a career in entertainment and you expected certain results within 6 months, and because you haven't achieved them, you're discouraged and homesick, it's understandable. BUT, you have to know the nature of the industry that you're pursuing. It could take a lifetime, there's no telling. So, YOU must decide if this is the path you want to follow.

I can give you tools and strategies for getting faster results, but ultimately, you have to decide if this is the business for you.

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Getting Jobs in Entertainment question 1046: Publicists are so expensive. Is there any way I can do this myself?

My friend, Lisa Manyon once did a call called: No Cost & Low Cost Online Press Release Strategies. This is Lisa's area of expertise. She gave so many great ideas. Hopefully, you can contact her and get a copy of the call. Tell her Jessica Sitomer, The Greenlight Coach, told you to contact her and ask if you can get a copy of the No Cost & Low Cost Online Press Release Strategies call.

Here's what she spoke about, so if it's up your alley, I'll give you her contact information:

1. How you can use press releases to get more traffic and visibility

2. How to use press releases to get more credibility and exposure

3. How to get free press

4. What is a press release

5. The difference between paid and free publicity

6. What happens to a press release once it's out there

7. How to build relationships with people in the media

8. How to leverage local media

9. What makes newsworthy press releases

10. Tip sheet press release

11. Nuts and bolts of writing a press release

To learn more about Lisa Manyon go to http://www.writeoncreative.com

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Getting Jobs in Entertainment question 1045: I'm always the 2nd choice. What am I doing wrong?

If you're the second choice, it seems that you're doing a lot right. I jut had a discussion with an actress who has been the 2nd runner-up for everything she's gone up for recently. Her name is unknown, and the actresses getting the jobs have powerhouse parents, or there's an offer out to a "name".

Is she doing anything wrong? Heck no! Can she be doing more? Yes. I suggested she get herself some powerhouse mentors who can make a call on her behalf. Maybe she wasn't born into Hollywood royalty, but she can certainly get herself "adopted".

If you are interviewing for jobs as part of the crew and coming in 2nd, that means you're really close. Can you do more? Yes. If you feel the interview went well, stay in relationship with the person you interviewed with. You never know where it will lead.

Patience is a mindset to master for success in this industry. Be proud of how far you're getting. Don't let it discourage you or it will start to chip away at you. Instead, let the butterflies of excitement stir in you knowing how close you are, because one of these days, it's going to be you!

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