entertainment industry coach question 577: While I target my 10 contacts should I continue to mass email the other hundreds of companies out there?

That is a question that only you can answer. To make that decision, ask yourself these questions:

1. How much time out of your week does the mass mailing take?

2. What are the results of your mass mailings?

3. If the answer to number 2 is "low results," does the time you spend on the mailings warrant continuing with this "cold-call" method, or would your time be better spent on focused work and relationship building?

I know what I would do, but only you can make that decision for your business.

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