Wednesday, July 14, 2010
This is a marketing term that some entertainment professionals are getting savvy to. If you are familiar with my tools, I have something I refer to as a contact list. This is a list of all of your contacts. I go into more details on it in seminars and such, but what's important for you to know now, is that "building a list" is the same as building your contacts. The only difference in the marketing world is that people are using different tools and methods to stay in contact with their list. If you are someone who has trouble managing your contacts (staying in touch, following up, coming up with reasons to contact them), finding new tools and methods to reach out to your list is definitely something to research.
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