Personal branding in our industry is different for all classifications, yet has similarities. The person who asked this is an actress, so I'm going to address actors since they have a very specific and public way to brand themselves.
Use Kathy as a model. If you watch her show, she has branded herself, her friends, and her mother, each in a specific way, the same way characters are created in scripted television. The best way to follow Kathy's lead is to determine where you fit in casting. Assemble a cast of your "friends and/or family" around you who are unique and entertaining and create either a video or photo essay blog and/or YouTube channel. For an example of a photo journalistic story see: www.bethdubber.com (Beth is a photographer, so another example of how personal branding is similar between different classifications).
Once you've started, you have to market it. It's much easier than marketing a headshot because it's actual work that you're proud of.
For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
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