Sunday, July 11, 2010
entertainment industry coach Question 494:Kathy Griffin had a career before she got her reality show. How would an unknown do it?
This question was stemmed from yesterday's blog about how well Kathy Griffin has branded herself.
Personal branding in our industry is different for all classifications, yet has similarities. The person who asked this is an actress, so I'm going to address actors since they have a very specific and public way to brand themselves.
Use Kathy as a model. If you watch her show, she has branded herself, her friends, and her mother, each in a specific way, the same way characters are created in scripted television. The best way to follow Kathy's lead is to determine where you fit in casting. Assemble a cast of your "friends and/or family" around you who are unique and entertaining and create either a video or photo essay blog and/or YouTube channel. For an example of a photo journalistic story see: www.bethdubber.com (Beth is a photographer, so another example of how personal branding is similar between different classifications).
Once you've started, you have to market it. It's much easier than marketing a headshot because it's actual work that you're proud of.
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