entertainment industry coach Question 419: with so much new technology is it more important to spend my money on training or your coaching?

Well obviously I'm supposed to say my coaching....

Here are two scenarios, you decide which is best for you:

1. You spend five years and $10,000 on technical training. You have an amazing knowledge of all the latest equipment, and yet you're still not working. You don't know the right people, how to break into the circles of people who hire, and you're growing more frustrated, desperate, and poor with each passing day.

2. You invest under $2,000 in Career Coaching (I say under because my most expensive program is under $2,000 and my least expensive is $14.95/month). You still have $8000 for technical training, only now when you go to the trainings you have a new perspective on them. You're asking the right business questions, meeting the right people, and creating relationships in a new way that's leading to work. In addition you're continually implementing what you're learning in your coaching and you're growing more confident, more successful, and richer with each passing day.

I can't answer the question for you. You have to make the decision yourself. Most people simply don't understand what I do, and therefore don't invest in themselves. But when you don't invest in yourself to learn how to network, market, and treat your business like a business, you can have all the best skills and talent in the industry, and no work!

If you have questions about what I offer, feel free to contact me.

Good Luck to you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach Question 408: I gave up on my camera career 10 years ago and now I want to come back and everything’s changed. Help!

Okay, first of all you have to get up to speed on technology. Once you feel you’re ready to use the equipment then get back in touch with your old contacts. Have a really passionate story about your desire to return to the industry. I’ve coached MANY people back in. It’s totally doable.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at www.TheGreenlightCoach.com and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

entertainment industry coach question 326:I own equipment and EVERYONE is asking to use it while offering me a pay cut?!?!

Not exactly in question form, but I get it. I am NO expert on the economy or the changes in technology, all I can say is that from a non-expert's view, I can make a few observations:

1. In an economic downturn, which I think we can all agree we've been in, people really don't have money to spend. So by you taking a pay cut and offering your equipment (if you have nothing else to do that could be bringing in income), gives you an OPPORTUNITY to create a new relationship with someone. The hope is that when the economy turns around and there is more money going into projects that your rate will go back up and you've built strong relationships with people during this tough time.

2. Sometimes, things change permanently. When the Steadicam first came on the scene, few operators owned it and were qualified to use it. They got paid big bucks and rental. Now, the majority of the operators I coach are qualified to operate a Steadicam and own one as well. This has saturated the market, in a negative way.

What you can do is stay on top of trends in equipment and technology. Go to trade shows. Technology is changing so quickly now, that fewer people are buying equipment, they are renting it.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

entertainment industry coach question 295:what is your perspective on 2010 for the industry?

2010 from my perspective is a surprise... it’s an adventure. The people who will get jobs, who will build the foundation for a long career, are those who create goals and find out how to achieve them.

First you have to know what you want. Then you’re going to wonder, well how is that possible? That’s when you have to invest in learning like you do when you find out there’s new technology you need to learn.

The top 10% don’t “let a year go by.” They plan it out and they reach out for help to find solutions. I can’t predict what will happen with the economy or the number of jobs available. I can teach people to do everything they can do, so they feel proud of what they are accomplishing.

You will always get ROI (return on influence) when invest in yourself.

I can tell you in 2010 there will be:

1. Networking events to attend

2. People who will be willing to mentor others

3. New contacts to be had

4. Job opportunities for those who are willing to do what it takes to get them

5. New technology to learn

The question is, do you have the skills to maximize these opportunities, or are you going to spend 2010 doing exactly what you've always done?

In 2010, I invite you to release restriction and start expanding because if you don’t, somebody else will. You have to take advantage of the experts who can help you so you can get an edge over your competition!

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

question 138: Any tips on technology etiquette? I was at a meeting with a guy who kept checking his iPhone.

Well, it sounds like you need to share this blog with him, because anyone who checks his/her iPhone during a meeting without pre-framing it with you that he/she is waiting for an emergency message is just rude! So, here are some tips:

1. Phones: don't answer them, check texts, or check emails, during a meeting, UNLESS you let the person know beforehand that there's an urgent message you're expecting.

TURN THE RINGER OFF, possibly the whole phone if you're on set. You never know how an incoming call/email/text is going to effect equipment during a take.

2. Texting while on set: do it on a break whenever possible. I know you're always looking for the next job, however you want to be careful that you're not perceived as bored or self-absorbed, so try to do it out of eyesight.

3. Email response: you don't have to respond to everyone especially if they haven't given you a reason to respond. If you do plan to get back to them, the sooner the better. And if you can't get back to them as quickly as you'd like, apologize for the lag time. When I had less than 20 clients, I had a 24 hour rule. Now, I couldn't possibly get back to everyone who emails me within 24 hours--- so sorry, if you're still waiting. I do tell clients that if it's a time sensitive issue, to write that in the subject line.

A great tip I read is: think of your technological devices as "crossword puzzles." Anywhere it's acceptable to pull out and work on a crossword puzzle, is okay to use your device.

If you have more specific issues you want addressed, put it in my comments and I'll write about it.

For more tips and articles by top entertainment industry coach, the Greenlight Coach, visit www.thegreenlightcoachblog.com

Question 91: Is the business always this slow?

I think I've heard that question every month for the last 10 years. I guess it's because as a coach, half of the people who come to me are out of work. So it can be the busiest time ever and for the out of work people, it still feels slow.

The entertainment industry is ever-changing. With strikes, de-facto strikes, run-away production, tax incentive states, right-to-work states, changing technology, expensive equipment, in-expensive equipment, people retiring, new people entering the industry, and on and on...

Is the business slow? Who knows. It is what it is. If there is someone, anyone, out there working, you can be too. Instead of looking for an excuse like "its slow" to allow yourself off the hook or blame for your being out of work,  ask yourself, what can I be doing to generate work for myself no matter what the state of the industry?

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.theGreenlightCoachBlog.com