We are not stuffy, suit wearing, hard-nosed professionals. We are an industry of story telling people. In other words we are in a social industry. Most of my clients love social networking simply because they don't have to network face to face (of course I coach them on the importance and benefits of face to face).
Therefore, not only does linking your website to SNSs increase your website optimization, it also shows that you are socially connected. AND if you're using SNSs correctly, a cool person to connect with.
So before you stick your nose up to SNSs, read my blog entry about how they can be used to your advantage. You'll have to check the archives... I'm on day 128 and can't remember what day I wrote about it.
For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com