Monday, January 25, 2010

entertainment industry coach question 329: Do you believe that location is the key to success?

This was based on an email sent to me that said: "I wanted to get you opinion about the location of where you live in relation to achieving success. I am based in Ohio and have been mixing sound for over 10 years now. I have worked on several successful reality shows and programs, but yet I still struggle to get to the next step. Getting more calls, and just getting my name out there. I know it can't be true that just because I don't live in L.A. that I can't be known as a first call mixer. I have many friends in the business that don't live in L.A. and are traveling all the time."

You just answered your own question. If others are doing it, you can too. The key is not location, the key is the strength of your business relationships.

I'm curious what the "next step" is that you're asking about because that could potentially change my answer. If the next step is to be the first call mixer and these are traveling reality shows, it seems to me that as long as you have strong relationships with the people who do the hiring, and therefore, you're "top of mind," it doesn't matter where your home base is. It's when they're shooting a reality show in Los Angeles and don't want to pay per diem and such, for bringing someone in from out of town, that it becomes an issue.

My next FREE newsletter is all about evaluating the contacts you currently have. It will be going out tonight or tomorrow, so sign up at, and see where you stand with your current contacts.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit

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