Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts

Tuesday, October 12, 2010

entertainment industry coach question 587:I'm just wondering what you think about actors being on linked in? something I need to do?

It can't hurt to be on LinkedIn, but so far, it's more the "suit" version of social media, whereas Twitter is for Flip flops and Facebook is a Gap sundress that can be dressed up or down. I'm on it, I'm also on Plaxo, but so far the only thing that has come out of LinkedIn is my ex boyfriend finding me and turning my life upside down for about a month ;-)

To really create relationships go with Facebook, set up a profile on LinkedIn just in case someone on it is looking for you, but I wouldn't spend too much valuable time on it, unless you learn of some new way to use it that is of value to freelancers. One thing you can do if you're on it, is join some of the entertainment industry groups and comment on the conversations. Again, that is a strategy used in the business world, I don't use it because it's not where I choose to focus my time. IF their were three of me (not as in multiple personalities but more like Multiplicity), I'd have one of my "me's" commenting on blogs all day long.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Tuesday, September 21, 2010

entertainment industry coach question 566: A CD told me not to put any links on my emails because they are distracting, is this true?

If you asked 10 casting directors, you'd get 10 different answers. You are a business. You have to promote yourself. If you are sending in a headshot and resume for a project with a note, any additional links to social media, a website, a movie trailer, a reel, a blog, etc., would go under your signature. If they don't want to be distracted, they don't have to read down that far.

That said, make a note of the CD who doesn't like it and when you write to her/him, remove your signature.


For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Wednesday, September 8, 2010

entertainment industry coach question 553: What does PR stand for and do I need it?

PR stands for Public Relations and everyone needs it. I've written blogs on branding. Once you are clear on your brand, you want to get it out there!

Outlets for PR are social media sites, blogs, newspapers, magazines, radio shows, and television. You can pay for PR or you can do your own for free depending on how far along you are in your career.

There's so much more to know, so email me if you have questions.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Sunday, July 11, 2010

entertainment industry coach Question 494:Kathy Griffin had a career before she got her reality show. How would an unknown do it?

This question was stemmed from yesterday's blog about how well Kathy Griffin has branded herself.

Personal branding in our industry is different for all classifications, yet has similarities. The person who asked this is an actress, so I'm going to address actors since they have a very specific and public way to brand themselves.

Use Kathy as a model. If you watch her show, she has branded herself, her friends, and her mother, each in a specific way, the same way characters are created in scripted television. The best way to follow Kathy's lead is to determine where you fit in casting. Assemble a cast of your "friends and/or family" around you who are unique and entertaining and create either a video or photo essay blog and/or YouTube channel. For an example of a photo journalistic story see: www.bethdubber.com (Beth is a photographer, so another example of how personal branding is similar between different classifications).

Once you've started, you have to market it. It's much easier than marketing a headshot because it's actual work that you're proud of.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Tuesday, May 11, 2010

entertainment industry coach Question 433: When is an agent not enough and I need a lawyer, a publicist, etc?

The easiest answer is- you'll know. The biggest mistake people make is when they feel their agent isn't doing enough they immediately think they need more people to make things happen. So they pay a lot of money to publicists and lawyers hoping to get more leads.

The problem with this is, if you have nothing unique to market, you've just spent a lot of money for nothing. Agents, overall, are very good at what they do. Why? Well, the obvious reason is that if you don't make money, neither do they. If you have something that's "hot and sellable" your agents will be all over it. Once the frenzy begins, then you want to get a publicist involved. Again, a publicist can't publicize "nothing." If you don't have a hook that's interesting to the media, there's not much an expensive publicist can do for you.

Now, once the agent is promoting your "hot and sellable" and the publicist is getting your hook out there to the media and EVERYONE wants a part of you, contracts are going to start coming in, deal offers. That's when you need a great entertainment lawyer on your team.

One of the exceptions is, if you don't have an agent, and can't send material to production companies without representation, you can get an attorney to submit it for you.

This is a huge topic because there are exceptions all over the place varying from how motivated you are, what you have to promote and the potential team members you meet. But my blog is for the general public. So if you feel you're in a specific situation that needs more clarity, we can do a coaching session on it and even include current team members and potential team members.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Tuesday, March 2, 2010

entertainment industry coach question 365:How do you do anything (business related) for 365 days straight?

WELL OF COURSE I HAD TO CHOOSE THIS ONE! Thank you everyone who contributed your questions for the 365th day of my blog! I will answer all of them that came in. You have to admit, this person was savvy. He knew I was going to choose his. Why? It's timely, it ties into the theme of today, AND he specifically put in "business related" so I couldn't remind him that he eats, drinks, and possibly showers every day. So, well played, my friend. YOU are the one-year-anniversary question.

How do you do something business related for 365 days straight? Here's how I did it and will continue to do it...

1. I made a decision to commit to the business related task
2. I built in MAJOR accountability
3. I knew people needed my help and were counting on me

Let's take each one individually so you can apply it to your career:
1. Make a decision to commit to a daily business task that you KNOW will improve your business. It can be committing to 1 business phone call or email/day, saying a daily power statement, posting on business contacts' walls on Facebook, a daily business tweet, etc.
These are easy examples. You can commit to more complex daily business tasks, like committing to 1 power hour of focused business work, posing a daily video on YouTube branding you as an expert, etc.

2. Building in accountability was KEY for me. As you may recall, there were about 3 blogs that I posted after midnight, dating the blog for the next day. I would write, "Because I haven't gone to sleep yet, this still counts for Tuesday." As a career coach, I am setting the bar. To miss a day, may have been human, but I prefer to be a superhero for my followers. My readers are important to me and I didn't want to disappoint them.

Whose opinion is important to you? Who can hold you accountable for your daily business task. Can you post a status on a social media site daily so you know people are watching and seeing how consistent, dependable, and professional you are?

3. What's bigger than you? On those nights that I was falling asleep after speaking for 11 hours straight after my Greenlight Your Career Bootcamp, a voice would pop into my head and say, "wake up, you forgot to blog!" I could have answered the voice, "it's just one day, they'll understand." But it wasn't about me and it wasn't about how understanding everyone would've been. It was about making a commitment to something bigger. Sleep could wait a few more minutes.

Who do you care about so much that letting them down is not an option? You may not know them personally. They may be the people who need the message of the work you want to produce. How can you get your work out there if you're not doing the "business work" it takes to get your work seen?

Or maybe you do know them. Maybe it's your family; parents whom you want to see you succeed, children whom you want to be a role model for, a spouse who always believed in you who you want a better life for.

How can I blog everyday for 365 days straight? How can I not? I'm committed to your success, and as long as you're out there reading, and sending me questions I will stay committed to you for as long as I'm physically able. SO KEEP THOSE QUESTIONS COMING!

It's been a pleasure to serve you this past year and I look forward to the many blogs to come...

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Monday, January 18, 2010

entertainment industry coach question 322:I read your newsletter but why would anyone want to read a blog about me?

Re-read the newsletter 3 times. If you still have that question, ask someone close to you to help you with the formula I outlined.

What makes this question important to all of my blog readers (and if you want to receive the free newsletter with great career boosting articles every month, sign up at www.theGreenlightCoach.com) is what's underneath the question within your question: Why would anyone want to read a blog about you?

Let's leave out the words "want to read a blog about" and insert "be interested" so that the question now reads: Why would anyone be interested in me?

Because really, isn't that what you're asking? This is a confidence issue. Confidence is one of, it not, "the" most important success mindset you can have in this industry.

The fact is, everyone has confidence in something. Perhaps you're confident that you can tie your shoes, or boil water, or turn on a television. Therefore, it's not that you lack "confidence" it's that you lack confidence in your ability to be interesting when desired.

This is a process that is too long for a blog. The good news, is that building confidence is easier than you might think. The bad news is, that 90% of you won't take the action to build this important mindset.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Sunday, December 27, 2009

entertainment industry coach question 300:can you talk about getting over FEAR, the biggest career killer?

Thank you, for the SO many GREAT questions submitted for number 300. I will address them all, though for 300 I chose this one because of something that just happened in my life.

Before I tell you about that, I want to agree with the person who asked this question. In my opinion, after coaching over 1000 people one-on-one, from anywhere from once to 9 years and counting, the lack of action due to FEAR is the number 1 killer of careers.

For you, I blog, create products, give seminars, coach, all with the desire to give you solutions to overcoming your fears.

I once offered a group of 15 people who'd been making progress, but not as quickly as they liked, (because of fear obstacles) an opportunity to compete for a $100,000 prize that a "successful client" had offered, to the person who showed the most action in one year's time. When asked who wanted to participate, 100% of the hands were raised. Armed with all the tools I'd given them, they created action plans for the year, eager with anticipation, armed with the taste of competition and the guarantee of a payoff at the end, should they win.

After sharing these outstanding action plans, that would indeed, catapult their careers, I asked where had this "drive" been for the past 6 months they'd been working with me? They laughed, and told me that it was both the love of competition and the knowledge that there was 100K at the end.

Then I informed them, that there was a slight adjustment: No "successful client" had put up 100K. As I looked at the deflated expressions on their faces, I reminded them, the element of competition hadn't changed. In fact, the prize had not changed, for with each of their action plans, was inherently the opportunity to make 100K upon succeeding. NOW each of them had the possibility of getting the 100K as opposed to just 1.

Do you think that cheered them? Nope. While I'd just shown them, how they EACH had the opportunity to make 100K, instead of me choosing just one of them, because there was no longer the "guarantee" that the money would be there in the end, it completely deflated their drive. And then the "reasons and excuses" started...

Well, I'm sorry to tell you this, but there are no guarantees in our business. In fact there are no guarantees in life. The story I told you I'd share at the beginning of this blog is this:

On Friday, I went to dinner and to see Avatar with my sister and a friend (both non-pro). We left inspired, excitedly talking about the many ways it moved us. It was a great night! One of those nights that I felt proud to be in this industry, realizing that what we do, causes our family, friends, and complete strangers to be WOWed, to think about "a bigger picture," to escape the stresses of life for a few hours, to immerse themselves in another world, to have fun. What we do touches so many lives...

But that's not what my story is about. As we hugged each other goodbye and said what a great night it was hanging out, talking, and seeing a great movie, my sister and I had no idea, that 15 minutes later, we'd get a call from our friend that he's just been in an accident. We turned our car around and raced to the scene where the police took his statement of the car, that had pulled out onto Beverly Blvd, completely oblivious to his motorcycle, and then took off, as he lay on the ground, the back of his helmet deeply scratched from landing on his head.

With my hand on his back and arm, holding him steady as the police filled out paper work, I could feel him trembling. He was clearly in shock. Then he said, "It's amazing, a few minutes ago, we were having such a good time, a really great night, and then in a split second... this"

I will continue to give you solutions to battle the fears that you create for yourselves. But I ask you, with life as precious and unpredictable as it is, how long are YOU GOING TO CHOOSE to let them stop you?





for more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Thursday, October 1, 2009

question 213: What is a blog?

This was asked of me from an older generation of camera operators, who were interested in the topic I was presenting on yesterday, yet, unclear on what a blog actually is. Here is the definition of a blog:

blog (a shared on-line journal where people can post diary entries about their personal experiences and hobbies) "postings on a blog are usually in chronological order"

I'd like to add "professional experiences" to that definition because it ties into the topic I was discussing.

Free resources for setting up blogs are www.blogger.com & www.wordpress.com (there are more, those are just the two I use)

Do your research before starting a blog, with the end in mind. While it was easy for me to set up this blog on blogger, many of the marketing strategies I have access to are only compatible with Wordpress.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Monday, September 14, 2009

question 196: I've been calling my contacts over and over and I need something new to do. Any suggestions?

I have at least 20 off the top of my head, but here's the thing. You're doing what EVERYONE does when they're looking for work (that is everyone who hasn't coached with me). You're calling your contacts every week, month, hopefully not day, to tell them "I'm available." This is NOT strategic. This is not good business. How would you feel if you were working and in the position to hire people, you already hired the people you need, and then get 50 "I'm available" calls each week. What would you do? You wouldn't have time to call everyone back and say that you're sorry but you don't have anything for them. So, that is why you find yourself where you are now.

Okay, suggestions. First of all, because it seems as if you don't know enough people who are working and you are their #1 or 2 call, this isn't necessarily going to be a quick process, so it's important that you're patient.

1. Target and meet at least 5 new people per month

2. Meet 10 people per month who are in the industry no matter what classification

3. Ask the people you already know for referrals

4. Review the previous 195 blogs for new ideas

If this seems like a huge amount of work, you're either making it harder than it actually is, or you don't fully understand how to successfully run your business. If you're making it harder than it is, sign up for my FREE newsletter at www.TheGreenlightCoach.com to find out when I'm giving FREE seminars, so you can find out how easy and fun it can be. If you don't fully understand the business, I recommend you invest in yourself and get coaching. The longer you wait the harder it gets.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

Sunday, June 28, 2009

Question 117: Should I be on Twitter?

Jury is still out on this one. Depends on your objective. If it's to follow me, yes, because of the value I provide in my posts. Though even I haven't figured out the value of Tweeting. I just post it there and link it to my Facebook page where I do my social networking. There are some great marketing strategies that recognizable "names" are using. You can model them.

This is one of those blogs, that if anyone has had great career success using Twitter, I would love for you to write about it in the comment section.


For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.theGreenlightCoachBlog.com

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...