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Saturday, March 6, 2010

entertainment industry coach question 369: How do I make MONEY in this industry, I'm GREAT at what I do!

I could have asked him what he does, but it doesn't matter. I imagine all of my readers as being great at what you do. You're great at what you do and you want to make money at it. This is the frustration of the dreams we have. You see, I know a lot of people who make a lot of money doing jobs they could care less about, hate in some situations. When I ask them why they don't do something else, they all say the same thing, "I don't know what I want to do."

WE on the other hand, know exactly what we want to do. Some of us since we were young children have know the dream and imagined it in all of it's glory.

How do you make money? You let go of your attachment to your dream, and respect this industry for what it is, a business. When you start strategizing and networking like the CEO of a A-lister's company, combined with the attitude of a passionate, determined artist/craftsman/technician, then you will make money. You may think you're doing this already, but in my experience,I've yet to meet a client (and I've coached over 1000) who had this formula down before they met me.

Because most people don't have this formula down, it takes time to grow your business to the point that you're making good, steady money. Therefore, having supplemental income to keep desperation from creeping in, is essential!!!!

Keep your eye on the dream and your mind on the business.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit

entertainment industry coach question 368: Is it okay to talk biz at a dog park when the person is there for his dog?

It sounds to me like you recognize someone famous who goes to your dog park. I'm making that assumption because you're asking if it's okay to talk to someone about business and how would you know he's in the business unless you talked about it already. So you recognize someone. Instead of just walking up and going straight for the business talk, talk about your dogs, build a relationship. Eventually, you can bridge the gap, because obviously if you recognize him, he knows he's famous and that you know who he is (unless you're the character from Knotting Hill who didn't know who Anna was when she came to the birthday party- okay it's 1:24am and I'm babbling a little... a lot)

The bottom line is, when you bring up business, do it in a professional way where you're asking about something that will help you move forward. Just spewing out fan banter, may cause him to change the time he comes, or change dog park completely. Okay, I'm tired. You get it. If not, write me back and I'll revisit after some sleep.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit