To start, you want to research websites that are getting attention and model them. Because it's a marketing tool, you want to spend the money it takes to get it right the first time. Unless you have the sharp know how of do-it-yourself, save the time that you could be networking for work and hire a professional.
Next, get advice from people who look at websites. Find out what they want to see and what they don't want to see.
Finally, be sure that whomever creates the site for you makes it easy for you to update because websites are works in progress, as is your career.
For more tips and articles by top entertainment industry career coach, the Greenlight Coach, visit www.TheGreenlightCoachBlog.com