entertainment industry coach question 549: How do you find your own style that lands you the job?

This particular question is in regards to a prime time news spot, yet it's applicable to any position. Finding your own style (niche, brand, etc.) is really important.

Here's where to start:

1. Do a "brand study" of all of the other news anchors. What are their brands and how do they differ from each other?

2. Seek out mentors in your field for business advice on how they branded themselves.

3. Read books on personal branding.

4. Identify who the market is who will most respond to you. Tailor your "style" to your strongest assets and what will attract the largest audience.

5. Get unbiased feedback on your brand. Who you want to be and how people see you may be two different things.

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question 170: I'm having trouble creating my personal brand because I don't believe what I'm writing about myself.

I happen to know that this person is in my tele-seminar group where we are covering this topic in great detail on our call today. So, being that he's not the only one who has this question, I thought I'd share it with all of you.

My mentor, James Malinchak, tells a story about Mahammad Ali that I'll have to paraphrase: A reporter asked Ali how he became the "greatest fighter in the world." Ali replied, "Because I told them I was."

So, James tells the story much better, but the point is the same... like Michael Jordan, known to most as the greatest basketball player of all times. He wasn't always known as that, but when he decided that that's who he was going to be, the actions he took; practicing, leading his team, being a positive role model, made him the greatest basketball player of all time.

How does this apply to you? Who do you want to be when your dreams have come true? What do you want the press to be saying about you? Start there, with just that knowledge, and live up to it. You don't share your personal brand you live it, starting now and that's how people will perceive you.

For more tips and articles by top entertainment industry career coach, the Greenlight Coach, visit www.thegreenlightcoachblog.com