entertainment industry coach question 627:How often should I send out my headshot to the same casting director? How many should I start off with?

So this is two questions. The answer to the first is, (and this is based on the majority of CDs who have answered this question) you send a head shot once. They want you to save your money and the majority of them want to save trees. That's why so many cast through online service, so they don't have to send hundreds of headshots to the recycle bin each day.

Once a Casting Director has your headshot, unless you're submitting it for a certain role, you wouldn't send a headshot as follow up. Instead, you send a postcard or a note. Remember, there should be a purpose to your follow up; something special, unique, or a question. Just sending postcards every week to say "Hi" isn't as productive as creating a memorable campaign.

Question two, is regarding how many Casting Directors to send to. You want to target the shows you're right for. And when I say "right," I know many actors go into 'chameleon mode' where they can play any role, but if you're 35 and not a character actress, targeting a Disney show isn't as productive as targeting a show that features people your age, weekly.

Because I work with my clients to build strong relationships with people before asking for work, I suggest you start with 20 offices to get well acquainted with and then expand from there.

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question 176: How do I research the new fall line up?

First, shameless plug for my friend Andrew: EVERYONE WATCH VAMPIRE DIARIES

Second, you research them in a number of ways, the cheapest, and most direct way, is to go directly to the sites and look under "shows":

http://beta.abc.go.com/

http://www.nbc.com/

http://www.fox.com/

http://www.cwtv.com/ (here you'll find the Vampire Diaries)

http://www.cbs.com/

Then there are the numerous cable networks that have original content. To name a few:

Lifetime, TNT, A&E, HBO, Showtime, Disney, Nickelodeon, Sci Fi, and check out http://www.google.com/Top/Arts/Television/Networks/Cable/ for a longer list.

For more tip and articles by top entertainment industry career coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com