entertainment industry coach question 680: Publicists are so expensive. Is there any way I can do this myself?

My friend, Lisa Manyon once did a call called: No Cost & Low Cost Online Press Release Strategies. This is Lisa's area of expertise. She gave so many great ideas. Hopefully, you can contact her and get a copy of the call. Tell her Jessica Sitomer, The Greenlight Coach, told you to contact her and ask if you can get a copy of the No Cost & Low Cost Online Press Release Strategies call.

Here's what she spoke about, so if it's up your alley, I'll give you her contact information:

1. How you can use press releases to get more traffic and visibility

2. How to use press releases to get more credibility and exposure

3. How to get free press

4. What is a press release

5. The difference between paid and free publicity

6. What happens to a press release once it's out there

7. How to build relationships with people in the media

8. How to leverage local media

9. What makes newsworthy press releases

10. Tip sheet press release

11. Nuts and bolts of writing a press release

To learn more about Lisa Manyon go to http://www.writeoncreative.com

www.theGreenlightCoach.com FIND ME

www.twitter.com/GreenlightCoach FOLLOW ME

www.facebook.com/TheGreenlightCoach LIKE ME

www.TheGreenlightMentorProgram.com JOIN ME

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

entertainment industry coach Question 433: When is an agent not enough and I need a lawyer, a publicist, etc?

The easiest answer is- you'll know. The biggest mistake people make is when they feel their agent isn't doing enough they immediately think they need more people to make things happen. So they pay a lot of money to publicists and lawyers hoping to get more leads.

The problem with this is, if you have nothing unique to market, you've just spent a lot of money for nothing. Agents, overall, are very good at what they do. Why? Well, the obvious reason is that if you don't make money, neither do they. If you have something that's "hot and sellable" your agents will be all over it. Once the frenzy begins, then you want to get a publicist involved. Again, a publicist can't publicize "nothing." If you don't have a hook that's interesting to the media, there's not much an expensive publicist can do for you.

Now, once the agent is promoting your "hot and sellable" and the publicist is getting your hook out there to the media and EVERYONE wants a part of you, contracts are going to start coming in, deal offers. That's when you need a great entertainment lawyer on your team.

One of the exceptions is, if you don't have an agent, and can't send material to production companies without representation, you can get an attorney to submit it for you.

This is a huge topic because there are exceptions all over the place varying from how motivated you are, what you have to promote and the potential team members you meet. But my blog is for the general public. So if you feel you're in a specific situation that needs more clarity, we can do a coaching session on it and even include current team members and potential team members.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

entertainment industry coach question 318: Publicists are so expensive. Is there any way I can do this myself?

Timing is everything! I wish you had sent this 3 days ago, because I just listened to a great call by Lisa Manyon: No Cost & Low Cost Online Press Release Strategies. This is Lisa's area of expertise. I'm not going to comment on this because as you can tell, I'm just learning about it myself, but I will say that she gave so many great ideas. Hopefully, you can contact her and get a copy of the call. Tell her Jessica Sitomer, The Greenlight Coach, told you to contact her and ask if you can get a copy of the No Cost & Low Cost Online Press Release Strategies call.

Here's what she spoke about, so if it's up your alley, I'll give you her contact information:

1. How you can use press releases to get more traffic and visibility

2. How to use press releases to get more credibility and exposure

3. How to get free press

4. What is a press release

5. The difference between paid and free publicity

6. What happens to a press release once it's out there

7. How to build relationships with people in the media

8. How to leverage local media

9. What makes newsworthy press releases

10. Tip sheet press release

11. Nuts and bolts of writing a press release

To learn more about Lisa Manyon go to http://www.writeoncreative.com

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com