So there I was (6 years ago) with an English Mastiff who weighed more than me, and all of a sudden at age 7 she decides to become "leash aggressive." Which basically means that she went after other dogs, trucks, skateboards, children, and when she bit a person, I knew I needed help.
At the time, I was living with a Strength Coach who worked with athletes, and as you all know, I'm a career coach. My video hook was:
Two successful coaches who can't coach their dog.
I made a great video tying into this theme. With the hundreds of submissions the show gets, I didn't expect to hear back any time soon. I heard back the day after I sent it in (go USPS!). Why? Because I made their job easy. I gave them their hook and their story. All Caesar had to do was show up for 3 hours and reprogram OUR brains so we could manage our indoor teddy bear/outdoor monster.
It worked, and I was grateful to have 3 more wonderful years with her. Now if only my Saint Bernard could get her act together... oops that's right, it's me not her!
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