BE ON THE CUTTING EDGE OF THE BUSINESS SIDE OF THE ENTERTAINMENT INDUSTRY

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Saturday, November 14, 2009

entertainment industry coach question 257: Is it better to be with a small agent in a big agency or an aggressive agent in a smaller agency?

Every situation is different. I would start by asking your current contacts who know you, your body of work, and your networking skills, for their opinions.

Remember, you are a product that an agent is selling, but they get +10% for a reason. That reason is because you are still 100% responsible for your success. An agent is a part of YOUR team. When choosing between agents, who feels like the best fit for your team? What do you value in an agent relationship? Who do the agents you’re meeting with have relationships with? What are your expectations of what an agent should be doing for you.

Once you’ve answered the above questions for yourself, you’ll have a clear idea of the conversations you will have with the agents you meet. Then it will be more about the agent/client relationship and less about the agency.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com