BE ON THE CUTTING EDGE OF THE BUSINESS SIDE OF THE ENTERTAINMENT INDUSTRY

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Thursday, January 28, 2010

entertainment industry coach question 332: Do I need branding as director?

Yes, everyone in the entertainment industry needs branding. The difference between your branding and "Coke" or "Lexus" is that they are branding a product and advertising it in print and media.

You, are branding yourself and advertising it in a more personal way. Therefore, you want your branding to reflect the type of work you want to get. Here is a situation where you want to be specific. I know you can do multiple genres, but until you are a brand the way Quentin Tarantino is, let people know where you see yourself fitting in.

I have a great "guy" for this, by the way. Contact me at jessica@theGreenlightCoach.com

For more tips and articles by top entertainment industry career coach, the Greenlight Coach, visit www.TheGreenlightCoachBlog.com