You, are branding yourself and advertising it in a more personal way. Therefore, you want your branding to reflect the type of work you want to get. Here is a situation where you want to be specific. I know you can do multiple genres, but until you are a brand the way Quentin Tarantino is, let people know where you see yourself fitting in.
I have a great "guy" for this, by the way. Contact me at jessica@theGreenlightCoach.com
For more tips and articles by top entertainment industry career coach, the Greenlight Coach, visit www.TheGreenlightCoachBlog.com