entertainment industry coach question 619: How does the 4 hour work week apply to what you teach? It seems like you do a lot of work.

Have you read Tim Ferris' 4-Hour Work Week? He works far more than 4 hours a week, but he loves what he does so he doesn't consider it work. The things he doesn't enjoy he fits into those 4 hours or outsources.

That's exactly how I "work." I love what I do, so speaking, blogging, creating products, coaching, etc., are sources of enjoyment for me. Sometimes, if my assistant can't come over before a newsletter is going out and I have 50 names and emails to input in my database, that can feel like work.

I use this concept with my clients as well. My goal is to make networking a source of enjoyment for them, marketing a source of creativity, and sales a source of pride, so it doesn't feel like work. When they're actually on set or in pre or post production doing their jobs, most are so fulfilled that work definitely doesn't feel like work.

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For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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entertainment industry coach question 382: What current celebrities have you coached or managed that are in the acting business ?

First off, I don't manage anyone. I'm an entertainment industry career coach. I don't know how other coaches operate, but my client list is confidential. I have testimonials and press where my clients mention me, but I don't share their information with anyone. I know some coaches do, to promote their business, but my clients promote me so I don't do that kind of marketing.

Perhaps you're just wondering about my credentials, if I'm coaching people who are working and recognizable and the answer is yes. I've worked with Oscar and Emmy winners, people "fresh off the bus," and everyone in between. I've coached over 1000 people and that number grows every month. There isn't an obstacle I haven't found a solution for thus far, and should that day come, I'll use all of my resources to find an answer.

As great as it is to have celebrity clients (mostly because they understand how important following through with our work is, and therefore see the payoff faster) it's equally as great to work with someone unknown and watch them grow to celebrity status.

So I apologize if you were hoping for same name-dropping, but you've come to the wrong coach.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

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entertainment industry coach question 364: For filmmakers who distribute independently and do it as a national release, how much money do they raise

...on average for distribution an marketing costs?

This is a perfect example of a question you would ask a mentor. There are people out there who specialize in distribution and people out there who specialize in marketing. There are also people out there, to whom the questioner referred to, who have done this before.

Your job is to seek out the companies that independently raised their own marketing costs and have found a significant measure of national success.

Once you have a target list of these companies, you want to either seek out mentors within the company or request an informational interview. You will get different answers from different people and then you will find your average.

You can also post your question on Twitter & Facebook to see if people will share their experiences with you.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

entertainment industry coach question 238: How can I help my husband get work when I'm not in the industry?

That depends on your skill set. If your husband isn't working and he has the talent to be working, he needs help in a number of possible areas:

1. networking

2. marketing

3. selling

4. maintaining relationships

5. follow up

I have coached many couples, where the wife acts as her husband's manager. You also may want to read books on the industry so you have a better understanding of the business.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

question 214: How do I know which clips to use for my reel?

I get this question a lot. I usually like to discuss the client's objectives before giving an answer so we can tailor the reel to the direction the client wants to go in.

Because I don't know you, what you want to do, or how you want to market yourself, I'll give you some basic tips:

1. Decide what type of work you want to do and choose clips that reflect that

2. Choose only GREAT clips (you only get one chance to make a first impression)

3. Use current clips whenever possible (definitely nothing over 15 years old, hair styles and wardrobe always give it away)

4. Put recognizable talent up front so people immediately see you can work with name talent

5. Show range within the type of work you want to do

6. Keep the clips short and the reel length current and consistent with the marketplace

7. After doing the previous 6, get feedback from people before duplicating. Sometimes we fall in love with our own work but it doesn't necessarily sell us the right way.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visit www.TheGreenlightCoachBlog.com

question 133: I want to get back into production after 10 years. What's the best way?

Because I know this person, I know he has transferrable skills from the career he's had over the past decade. Based on that, here's my advice: take meetings with at least 3 people you're still connected to in the "biz" and discuss...

1. What you want to do in production?

2. Based on your past production jobs and the skills you have now, where they think you fit in?

3, How to market your skills from past and present to make you an enticing package to someone who's hiring. In other words, how do your skills from your job now, give you a unique perspective, tied in with your past set experience, to make you the best person for the job.

Once you and your 3 advisors have come up with a plan of action, ask them for referrals to other people who can help you. Also, get back in touch with your old contacts. If they are no longer in the biz, ask if they can refer you to people they know who are.

You may need my advice on your resume, so feel free to ask. Your corporate resume is not going to translate in the world of the "creatives."

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

Question 58: Do I really need a good academic background to make it in Hollywood?

Well, that’s what my parents told me… but that was so I’d have something “to fall back on.”

 

It depends on what classification you’re in and what kind of academic background you’re referring to. It helps for a writer to know spelling and grammar. Some below-the-line classifications like an art history or fine arts background. Directors may want a psychology degree to help them deal with the different personalities they’ll have to manage.

 

Overall, most classifications don’t need an academic background. What you do need is:

 

1.    Training in your craft/skill

2.    Marketing and sales training

3.    Business training

For more tips and articles by entertainment industry coach, The Greenlight  Coach, visit www.thegreenlightcoachblog.com 

Question 42: how do you market and sell yourself without seeming fake?

This question is too easy. Answer: DON'T BE FAKE.

Obvious isn't it? Yet, so complicated, and trust me I'm not being sarcastic. I'm sure the person who asked this question is dead serious as were the hundreds (yes, hundreds) of people who've asked me before in seminars, groups, and one-on-one.  This question is a huge concern. So, let me put your mind at ease...

If you are not being fake, you will not be perceived that way. If you are being fake, what exactly are you faking? That you're talented? That you're hirable? That you're worthy of their time, work, and money? If you don't believe these to be true about yourself, you need to work on your confidence not your ability to "act" fake.    

I think that most people who ask this question, need to work on their marketing plan, so they have the confidence to back up what they're selling. The fact that you're even worried about appearing fake, convinces me that you are most likely not coming off that way. Most fake people could care less about being fake.

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachBlog.com 

Question 21: Should I stick to one thing (directing/acting/camera) or diversify?

That depends: how good are you at the different things you want to do?  

These days people are wearing many hats or using many /s.  I think it's great.  I do it myself. The important business question is: 

How are you marketing yourself?

The big mistake I see people make, is putting everything on one resume: editing, camera operating, background artist.  It's one thing to market yourself as a DP who operates, or a writer/director, it's another thing to be "Jack of all trades." People want to know that the person they are hiring is an expert at what he/she does.

I suggest you have separate resumes, websites, business cards, and reels.  If a situation arises, such as a LOW budget film, and they want a director who can also shoot and edit, then put together a package that shows you can do it (if you can deliver).  

Remember to trust your gut about whom you're sharing what, with.  Some old school people don't appreciate those who haven't worked their way up through the ranks. And some traditionalists prefer someone who they believe is passionate about one thing.  

Personally, I LOVE being, Jessica Sitomer, actress/writer/producer/author/speaker/career-coach/blogger/dog owner/chocolate lover/Jiu-Jitsu white belt (with 1 stripe)/"24" fanatic

For more tips and Greenlight Coach articles visit: www.theGreenlightCoachBlog.com

Question 15: How can you get yourself known on the web, without seeming annoying or cheesy?

Sometimes the way y'all phrase your questions, cracks me up!  Let me address the later part of that question since it's what's helping me fill my laugh quota for today...

If you are not annoying or cheesy, you will not be perceived that way.  I'm going to go out on a limb, and guess that you're neither of those.  Because if you were, you wouldn't recognize the annoyances and cheesiness of others, and therefore, you wouldn't recognize the need to NOT be like them.  So, go easy on yourself, and don't do anything that you find annoying or cheesy.  

Ways to get yourself noticed on the web that are professional, effective and a smart way to market:

1. Create a website that honestly represents what you do professionally, makes it easy for people to find the information on you that they want, and showcases your best attributes.

*NOTE: if you are not website building savvy, and will spend a lot of time learning as you build, I suggest what my mentor Loral Langemeier says, "Strengthen your strengths, pay for your weaknesses."  It's better to spend money on a professional web designer, so you can spend YOUR time generating money with your professional strengths.  I recommend Kathy Hoffman at http://www.hoffmansites.com.   Tell her you're my client.  She's very reasonable and very reliable.

2. Get on Social Networking Sites like: Facebook, Twitter, Linked in, Plaxo, etc. For me, Facebook is the priority (this week). Make informative or inquisitive posts on people's walls. 

For example: a camera operator needed an AC.  He posted his request on my wall and on my Greenlight Coach Group wall, and found his AC through my friends network.  (hint, hint, if you're reading this you should be friend requesting me on FB, joining The Greenlight Coach Group, and following me on Twitter.  

3. Write an informative blog or create a podcast.

4. Post videos of yourself (demonstrating /teaching/ working) on YouTube.  No dancing to a montage of music from the 80's... that's cheesy (the only exception is: if you're a professional dancer). 

5. Post informative comments AND success stories on other people's blogs, like this one!  Or www.TheGreenlightCoachBlog.com.  This gets you recognized as an expert in your field, in a community of like-minded people. 

If you have more detailed questions about any of the above, post it on my comments section and I'll answer it as a separate question. 

For more tips and articles by The Greenlight Coach, visit www.TheGreenlightCoachBlog.com