I interviewed LinkedIn expert Lewis Howes on Using LinkedIn for your entertainment industry career. If you go to Greenlight Hollywood, you can hear my free teleseminar and at the end, it tells you what to do so I can send you the free MP3 interview with Lewis.
That's for those of you who really want to get a great understanding of social media in our industry. The short answer to your question is, anytime someone has something positive to say about you in writing it's a good thing. And yes, I see no reason why you couldn't include quotes and recommendations from people in your cover letter when you are writing to them cold. It lets them know that others have worked with you and are pleased with your work.
Sending them a link gives them an extra step which they may or may not take, so that's not your best plan of attack.
For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
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