Sunday, March 13, 2011

entertainment industry coach question 738:What 3 things should you do when you go to a networking event?

1. Set a goal for the number of new people you will meet
2. Spend time creating the relationship before asking for their card (getting their information is far more important than giving yours. Of course you should still give yours once you get theirs)
3. Put notes on the business card to remind you what they looked like and what you spoke about

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Saturday, March 12, 2011

entertainment industry coach question 737: Why would you even answer yesterday's question. What a jerk!

Okay, calm down. I answered it for two reasons

1. because I believe that the guy is in such pain that he can't see past his own problems to appreciate how lucky he is to be alive, safe, and not worried about loved ones who may be in harms way. Sometimes when you're so deeply devastated by not being able to live your dream, in debt because of it, and having everyone in your life tell you to give up, you miss the bigger picture. I hope my response gave him some perspective.

2. because I know how many of us allow ourselves to be surrounded by negative people who complain about things they have no control over instead of taking action on things they do have control over. These people are called "energy drains."

In the world of Money Speakers, coaches say that your bank account is a reflection of the net worth of the 5 people you spend the most time with. So if your friends are poverty conscious, you'll struggle to make money yourself.

I feel similarly in our world in respect to who the 5 people are with whom you spend the most time. What kind of conversations do you have? Do you commiserate with the miserable? Or do you surround yourself with people who are constantly looking for solutions and possibilities?

Take the next month to listen to the types of conversations you're being engaged in. If you have too many negative people in your life, it's time to uplevel your friends/colleagues.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a complimentary 1-hour MP3 on The 5 Fastest Ways to Get Work In Entertainment

Friday, March 11, 2011

entertainment industry coach question 736:Now the stock market is messing up the economy because of the earthquake. Can we get a break?

I want to be gentle with my response here because I know this is not exactly a question, but an expression of frustration, with an underlying opportunity for me to blog about. First let me say, I feel your pain. As a business owner myself, it is scary when CNN has wall street people talking about how our economy is about to take another hit because of the repercussions of the earthquake in Japan.

That said, I've been glued to my TV all morning waiting for a Tsunami which may or may not hit the West Coast. I'm reading on Facebook and Twitter about all of my beach friends evacuating, so at the moment I'm far more concerned about their safety. Things can be replaced, lives cannot. The economy is unpredictable, loved ones and dear friends, and even people we don't know are real, and their safety is the primary concern here. Which leads to your semi-question...

This isn't really about the economy and it isn't really about your job as an entetainment industry professional. The entertainment industry has enough ups and downs and sidetracks to keep you off your game without the help of Mother Nature. What this really is about is how you manage your money.

I've given a seminar for years called "How to Maintain Stability in an Unstable Industry." This seminar gives you perspective on the nature of our industry and how you look at your relationship with money. Are you responsible with your income? Do you save for times like these? Can you afford to save if work is sporadic? And if it is sporadic do you create multiple streams of income to protect you and your family?

The bottom line is you have chosen an industry that has the potential to be feast or famine. You can't hide behind the fact that you're a "creative" to make excuses for not being responsible with your money and planing for your future and your family's well-being. Being responsible means that while your main focus is on generating the work you're passionate about, a percentage of your time must go into additional ways of creating income.

Nothing is guaranteed. Our world is unpredictable. We can only live day to day, not in the "what-ifs" but we must plan if we need to feel secure. Not everyone does, but it sounds like you do.

Perhaps today, even in your position of struggle and frustration, you can make a small donation to the crisis in Japan or help a friend who needs temporarily shelter in Los Angeles, something that makes you feel good about the fact that you can do something to help others no matter how bad it gets for you, you can still give back in some way.

Be safe!
For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Thursday, March 10, 2011

entertainment industry coach question 735: How do I turn a cold call into a warm call?

As I pointed out yesterday, people in the entertainment industry don't respond well to cold calls. If you want to "warm up" your call, the BEST way, is to get a referral to the person you're calling.

If you don't know anyone who knows the person you're calling, do research on the person. Find a common link, something you admire, or a question that only he/she can answer.

Whenever possible, send a personalized letter introducing yourself and explaining the reason for your call- BEFORE you make the call. This way, the person can absorb what you're calling about and be expecting your call.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Wednesday, March 9, 2011

entertainment industry coach question 734:What is the best way to make a cold call to get work?

For all of you who hate making cold calls, you're going to love my answer to this one: DON'T MAKE THEM! I know in some industries cold calling is the norm, but ours is a creative industry, so it's not. The reason is because people want to hire people they know, like, and trust. Money, jobs, and reputations are on the line. Put yourself in the shoes of the person doing the hiring. If you had to hire someone on a $50 million feature and your job and reputation was on the line, would you hire a cold caller or someone you've worked with for 10 years? Even if your entire network of people was unavailable, would you hire a cold caller or ask your network for recommendations to other people? Cold calling is a long shot. I'm not saying that people have never gotten jobs making them, I'm saying it's working hard, not smart.

I'll answer the obvious next question tomorrow: if I shouldn't cold call people, how do I meet them?

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Tuesday, March 8, 2011

entertainment industry coach question 733:Dealing with favors part 2

The second part of the question was from the "opposite side of the table."

Question:
I also want to ask favors from those more successful than me. What is the most polite way to do it? Is it proper to offer some small flat fee for their time, or offer to trade something? Put a time limit on it?

First of all, if you haven't read yesterday's blog with the distinction between favors and business requests, do that first. Again, the answer to this question comes back to are you asking for a favor or is it a business request? Unless someone is a professional coach/mentor, (someone like me who gets paid to teach) you shouldn't have to pay for an advice conversation with someone who is more successful than you. If it's for a project, lots of people do freebies, but you have to create a win/win for them to do it. Why would they want to volunteer their time?

When you write "put a time limit on it," I'm not sure exactly what you mean because you weren't specific about the type of favors you wanted to ask for. When I coach people on getting mentors, I do have them put a time limit on the commitment.

Being "polite" is dependent on the recipient. Some people prefer email, others the phone, still others like to be asked in person over a meal. It depends on who your asking and what you're asking for.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

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Monday, March 7, 2011

entertainment industry coach question 732:How do I deal with favors (part 1)

Question: As I become more successful, I find more people asking me for favors (I think you call it making requests). One question asked might seem small, but I recognize how much time it adds up to, with 20 people wanting things from me every day.

Answer: First my personal clarification

Requests are defined as:

1 : the act or an instance of asking for something
2 : something asked for

as opposed to:

Favors that are defined as:

1 : friendly regard shown toward another especially by a superior
2 : gracious kindness; also : an act of such kindness

When asking for a favor it implies reciprocity… not with a request.

It is understood in the business world that the reply to a request can be to AGREE, REFUSE or OFFER ANOTHER POSSIBILITY. If you can’t accept “no” as an answer, you’re making a demand NOT a request!


Therefore, you have to determine if you are truly being asked for a favor. If so, should you choose to do the favor, you tell them what they can do for you as a favor in return. Then you can determine whether it's worth it. If not say no.

If it's business, though, then it's a request and you need to set boundaries. You have to decide WIIFY (what's in it for you). 20/day does add up and takes away from the advancement of your career. While saying NO may feel uncomfortable at first, eventually it will be very empowering and and send a message to your subconscious and the people in your life, that while you're an independent contractor, that doesn't mean that you don't have work to do and that you have time to do favors for everyone.


For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Sunday, March 6, 2011

entertainment industry coach question 731: How do I make MONEY in this industry, I'm GREAT at what I do!

I could have asked him what he does, but it doesn't matter. I imagine all of my readers as being great at what you do. You're great at what you do and you want to make money at it. This is the frustration of the dreams we have. You see, I know a lot of people who make a lot of money doing jobs they could care less about, hate in some situations. When I ask them why they don't do something else, they all say the same thing, "I don't know what I want to do."

WE on the other hand, know exactly what we want to do. Some of us since we were young children have know the dream and imagined it in all of it's glory.

How do you make money? You let go of your attachment to your dream, and respect this industry for what it is, a business. When you start strategizing and networking like the CEO of a A-lister's company, combined with the attitude of a passionate, determined artist/craftsman/technician, then you will make money. You may think you're doing this already, but in my experience,I've yet to meet a client (and I've coached over 1000) who had this formula down before they met me.

Because most people don't have this formula down, it takes time to grow your business to the point that you're making good, steady money. Therefore, having supplemental income to keep desperation from creeping in, is essential!!!!

Keep your eye on the dream and your mind on the business.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Saturday, March 5, 2011

entertainment industry coach question 730: HAPPY TWO YEAR ANNIVERSARY TO US!!!

Okay, so it's not a question, but I have to acknowledge myself for blogging everyday for 2 years. I also want to thank all of you who continue to send me questions.

And since I make sure that my blogs have value for you, the point of this blog is acknowledgement. It is important to acknowledge the people who contribute to you as well as acknowledging yourself.

This week, write down 3 of your successes every day. It's just a week and if it makes you feel good keep it up...

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Friday, March 4, 2011

entertainment industry coach question 729:Is it okay to talk biz at a dog park when the person is there for his dog?

It sounds to me like you recognize someone famous who goes to your dog park. I'm making that assumption because you're asking if it's okay to talk to someone about business and how would you know he's in the business unless you talked about it already. So you recognize someone. Instead of just walking up and going straight for the business talk, talk about your dogs, build a relationship. Eventually, you can bridge the gap, because obviously if you recognize him, he knows he's famous and that you know who he is (unless you're the character from Knotting Hill who didn't know who Anna was when she came to the birthday party)

The bottom line is, when you bring up business, do it in a professional way where you're asking about something that will help you move forward. Just spewing out fan banter, may cause him to change the time he comes, or change dog park completely. Okay, I'm tired. You get it. If not, write me back and I'll revisit after some sleep.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Thursday, March 3, 2011

entertainment industry coach question 728: Where are some places in LA where industry people hang out?

The question continues: "I am looking for coffee houses? Bars? Restaurants? Markets? Dog Parks? Parking meters? Etc. I want to network but really don't know where to go. I have post cards that I want to place at strategic locations. Any suggestions would be great."

"Places where people hang out" is a very general question and as my readers know, I am very specific and strategic. First you have to ask yourself, "who is my target market?" Because I can tell you where actors hang out, but if you're an actor, actors don't hire you. So really your question could be, "where do casting directors, producers, directors, and executive producers hang out?" If you're another classification you'd ask the same question based on the people who hire you.

Once you know your target market, then you can research the entertainment organizations, philanthropic organizations, clubs (and I mean sport, nature, parent type clubs not Sunset strip clubs), unions, etc., where they congregate.

As far as leaving postcards around, that's like a needle in a haystack. People who are hiring have so many relationships with people who are inviting them to things. Why would they pick up a postcard of a complete stranger and say, "I think I'll take 3 hours out of my valuable time, to go see this stranger." Not to say it can't happen, but you can spend your money and time in a better way.

Again, you're better off taking those postcards to a networking event and handing them to people once you have a conversation with them and build rapport.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...