Monday, September 12, 2011

Getting Jobs in Entertainment Question 925: What other ways can I build relationships if I don't want to get mentors?

That's it. I'm putting my foot down. I refuse to answer this question (although you can look through older blogs and find answers) because anyone who does not want to get mentors, is not willing to do what it takes to make it in this industry. I've been coaching far too long and seen far too many people resist this simple task for months even years, only to discover when they finally reached out it was the GREATEST thing they'd ever done for their career.

Now, I don't know if it's fear stopping you, pride, or one of the many other excuses I've heard, but as far as I'm concerned, if you're not willing to go the extra mile and learn from the amazing people in our industry who have already done what you want to do, than I'd rather spend my valuable time working with the people who want to make it and will do what ever they have to do, for their business to succeed.

That tough love moment brought to you by The Greenlight Coach.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
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Sunday, September 11, 2011

Getting Work in Entertainment Question 924: How do I meet people?

I received this email this morning, and found it very touching. I too remember how 9/11 brought my neighborhood together, and it was at a time when I needed togetherness. Growing up in NY, I lost 4 people personally in the attacks, and knew far too many others who had lost family and friends. At the time I was in California, too far to be of help to those back home, worried about my father who worked in the city, wondering where he was and if he'd get home...

You want to meet knew people, check out MeetUp.com.  It's a great way to meet people who share your interests and now I know what a wonderful place it started from:

Fellow Meetuppers,

I don't write to our whole community often, but this week is 
special because it's the 10th anniversary of 9/11 and many 
people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles 
from the Twin Towers, and I was the kind of person who thought 
local community doesn't matter much if we've got the internet 
and tv. The only time I thought about my neighbors was when I 
hoped they wouldn't bother me.

When the towers fell, I found myself talking to more neighbors 
in the days after 9/11 than ever before. People said hello to 
neighbors (next-door and across the city) who they'd normally 
ignore. People were looking after each other, helping each 
other, and meeting up with each other. You know, being 
neighborly.

A lot of people were thinking that maybe 9/11 could bring 
people together in a lasting way. So the idea for Meetup was 
born: Could we use the internet to get off the internet -- and 
grow local communities?

We didn't know if it would work. Most people thought it was a 
crazy idea -- especially because terrorism is designed to make 
people distrust one another.

A small team came together, and we launched Meetup 9 months 
after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's 
working. Every day, thousands of Meetups happen. Moms Meetups, 
Small Business Meetups, Fitness Meetups... a wild variety of 
100,000 Meetup Groups with not much in common -- except one 
thing.

Every Meetup starts with people simply saying hello to 
neighbors. And what often happens next is still amazing to me. 
They grow businesses and bands together, they teach and 
motivate each other, they babysit each other's kids and find 
other ways to work together. They have fun and find solace 
together. They make friends and form powerful community. It's 
powerful stuff.

It's a wonderful revolution in local community, and it's thanks 
to everyone who shows up.

Meetups aren't about 9/11, but they may not be happening if it 
weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to 
strangers. 9/11 didn't rip us apart. No, we're building new 
community together!!!!

The towers fell, but we rise up. And we're just getting started 
with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ)
Co-Founder & CEO, Meetup
New York City
September 2011



For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Saturday, September 10, 2011

Getting Jobs in Entertainment Question 923: I know 4 or 5 CDs by name. What would be some ways to grow my relationship with them?

Well, first of all, you're an actor. You need to know 50-100 CDs minimum. So, 4 or 5 is a start, but know that you have to start thinking much bigger as of right now.

Now you mentioned in your email that you haven't spoken to them in a while. Has anything "update-worthy" happened to re-establish the relationships? Or could you pursue them as business mentors?

Think of something that would create a win/win for both parties.

Try reaching out on social media like Facebook, as well.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Friday, September 9, 2011

Getting Jobs In Entertainment Question 922: How do I get on tv, radio, in magazines, etc.?


You pitch yourself. Emailing pitches to reporters and producers. The pitches should pertain to what's current and your "brand's" twist on it. There has to be a hook and it has to be relevant.

Make sure you're pitching to the right reporters and producers. If you're a horror film director and you have a child in preschool, and want to pitch a story, "Scary Daddy, Spooks Preschool Parents," you wouldn't pitch it to Dateline, but the View might find it entertaining.

Also, if this is new for you, start with local stations and local publications. It takes research to find the right fit, but it's worth it.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Thursday, September 8, 2011

Getting Work In Entertainment Question 921:I feel like I might be being pushed out of the industry. What are some ways to push back and say I am still here?

You can't be pushed out of the industry. That would imply that the industry has control over you as opposed to you having control over your career. Never give away your power like that. There are more people in this industry than you could meet in your lifetime. Everyday new people flock to Los Angeles to work in our industry. Look how many people's careers should have been over for seemingly unforgivable things, and yet they come back even stronger. 

So let's chunk this down. Who specifically do you think might be pushing you out of the industry? Identify that person or people first, so you can diffuse the overwhelm of feeling like an entire industry is pushing you out.

Once you've identified the source(s) of your concern, you can:

A. Evaluate the circumstances and decide if it's "real" or if you're making mountains out of molehills.

B. Choose to move on and create new powerful relationships

C. "Push back" as you put it. (I don't particularly care for this option. Why waste time "pushing back"? I say PUSH FORWARD!)

Once you've decided which way you want to go, let me know if you have further questions regarding your new strategy.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Wednesday, September 7, 2011

Getting Jobs in Entertainment question 920: How do I get work in the entertainment business?

Before I answer this question, I'm going to ask you to read the archives of this blog. Start at number one, because early on, I was addressing many questions that dealt directly with getting work. Once you've read through the archives, you should have a lot of ideas. At that point, you will still have questions, but you'll be more clear and therefore, will want to ask me more specific questions that are the "next-step" questions for you.

I look forward to hearing from you again.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Tuesday, September 6, 2011

Getting Jobs in Entertainment question 919: How many jobs do you need to have on a resume to be taken seriously?

People looking at resumes are looking for recognizable titles and people. If you haven't been hired by recognizable people and you haven't worked on projects that people know, it's really NOT about your resume. While it's always about building and maintaining relationships, when you don't have a strong resume it's ALL about the relationships.

When you build strong relationships, people will hire you because they like you and see your talent and/or potential. Having a resume will make you look professional, but the relationships will get you the job.

Accept smaller/unknown projects to build your credits/reel/contacts. People you meet on these projects may be the people with whom you grow into larger projects.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

Monday, September 5, 2011

Getting Jobs in Entertainment question 918: How do you find your own style that lands you the job?

This particular question is in regards to a prime time news spot, yet it's applicable to any position. Finding your own style (niche, brand, etc.) is really important.

Here's where to start:

1. Do a "brand study" of all of the other news anchors. What are their brands and how do they differ from each other?

2. Seek out mentors in your field for business advice on how they branded themselves.

3. Read books on personal branding.

4. Identify who the market is who will most respond to you. Tailor your "style" to your strongest assets and what will attract the largest audience.

5. Get unbiased feedback on your brand. Who you want to be and how people see you may be two different things.

AND... check out my complimentary teleseminar on branding yourself with a webseries or video blog, because it will be extremely helpful for you... sign up HERE

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...