Saturday, October 2, 2010

entertainment industry coach question 577: While I target my 10 contacts should I continue to mass email the other hundreds of companies out there?

That is a question that only you can answer. To make that decision, ask yourself these questions:

1. How much time out of your week does the mass mailing take?

2. What are the results of your mass mailings?

3. If the answer to number 2 is "low results," does the time you spend on the mailings warrant continuing with this "cold-call" method, or would your time be better spent on focused work and relationship building?

I know what I would do, but only you can make that decision for your business.

For more tips and articles by top entertainment industry career coach, The Greenlight Coach,

To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a great bonus 1-hour MP3 on creating powerful business partnerships when you do!

No comments:

Post a Comment

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...