Monday, November 29, 2010

entertainment industry coach question 635: How do I create a "Brand" for my acting career?

This was asked by an actress but works for any classification. I get asked about branding a lot. After interviewing Diane Farr for my Mentor/Elite Program, she made a great point about finding your voice before branding yourself. Your "voice" becomes your brand. Diane 'looks like Barbie but talks like Ken.' That's quite a specific and visual brand, and it is clearly her voice in everything she's done, past and present; a host on Love Line, a series regular on many television shows as a beautiful and tough talking FBI Agent, Firefighter, & Cop, author of The Girl Code, article contributer to countless magazines & newspapers, and blogger.

Diane's voice is clear in everything she does, that's how she branded herself. Now, she has the talent and connections to play other roles, and write heart wrenching stories about drunk driving, but even then, there's always a little Diane in it, which is what makes her unique and in turn, fascinating to watch and read.

So if you want to brand yourself successfully, start by modeling people who have done it well.

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