Sunday, January 23, 2011
entertainment industry coach question 689:What's the best way to approach referrals?
The actual question read: I am a set photographer in the film and television industry. I was recently given the email and telephone contact for two people who hire set photographers for reality television shows. How do you think the best way to approach them is? Since they probably get contacted by new people all the time.
Yes, when people are in the position to hire, they tend to get contacted by people all of the time. However, the majority of these contacts are cold calls. YOU have referrals. Therefore, the professional way to approach them is to call and say, "Hi (insert their name), my name is (insert your name), and I was referred to you by (insert referral's name) he/she thought the two of us would hit it off and should connect. Do you have time for a coffee or if you're in production, perhaps I could stop by set and just observe. I'l be happy to sign the confidentiality agreement. I enjoy doing set visits and getting to see the atmosphere of the different shows."
The person should ask what you do and then you can share. But if the person does not, don't reveal it yet. Wait until you get to meet. Bring your book or reel (out of sight) so you're ready if you're asked to share it.
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