Friday, April 29, 2011
Getting Jobs in Entertainment question 790: How do I get my foot in the door with a cold email?
The person who wrote this said that usually the best way for him to reach people is via email. But when trying to get in to new post houses, he doesn't know what kind of email to send other than a "Hi I'm ___, here's my resume.. it'd be great to be in touch." He imagines they get a lot of those and wants some tips to stand out.
First of all, he's right. The type of email he was referring to is a solicitation because his resume's attached. Clearly if you attach a resume, the person on the other end thinks "this person just wants a job." And if you want to get into a new post house (or insert your potential contacts) it's important to create a relationship with the people. Soliciting them will immediately cut off the possibility of building a relationship.
You want to make a request that a person can say yes to. For instance:
1. "I've heard wonderful things about your facility. Would it be possible to come in for a tour?"
2. If you know of someone specific who works there, you can send a business advice and guidance mentorship request.
3. You can ask colleagues and social media connections for a referral to the people you want to meet and open your email with "John thought we should connect.
Put yourself in the person's shoes. Imagine what his/her day is like. If you were in their position, what would get your interest? What would help you? What would make you want to say YES to a stranger?"
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