Wednesday, August 10, 2011
Getting Jobs in Entertainment question 892:How many times a year should I do an agent mailing?
Uh Oooooh.... this is one of those questions that make me go.... hmmmm. I feel like I just addressed this recently, but maybe it was in a seminar. Agent mailings are for the most part a big waste of time and money. The reason I say that is because:
1. People don't bother to consider the timing of when they're pursuing an agent and do a mailing willy-nilly like right smack in the middle of pilot or staffing season.
2. People buy a list of addresses, don't check that they're up-to-date, don't personalize the mailing to the agent in the right department, and don't spell check names.
3. People send out resumes, reels, head shots COLD. Do you know how many thousands of people are submitting to agents? It's far more effective to get referrals to agents. The time you spend getting referrals and approaching an agent in a professional way, will be worth it compared to the years of unproductive mailings.
I'm not saying that cold mass mailings don't ever work, I'm simply offering you a more effective use of your time (because it rarely works).
To stay current on The Greenlight Coach's speaking engagements, recommendations, and work success articles, sign up for her free newsletter at the top of the page and get a complimentary 1-hour MP3 on The 5 Fastest Ways to Get Work In Entertainment
www.theGreenlightCoach.com FIND ME
For more tips and articles by top entertainment industry career coach, The Greenlight Coach, visitwww.TheGreenlightCoachBlog.com
Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)
"I grew up in India and as a result English is my second language. I am looking to improve my comprehension when I read my text book...
A website is a marketing tool to help in your pursuit of getting work. It is not a substitute for creating relationships, it simply complime...
entertainment industry coach Question 419: with so much new technology is it more important to spend my money on training or your coaching?Well obviously I'm supposed to say my coaching.... Here are two scenarios, you decide which is best for you: 1. You spend five years an...