Wednesday, February 22, 2012
Getting Jobs in Entertainment question 1082:When you mail a headshot and resume to a casting director should you send a postcard a week later?
It depends on what the cover letter said with the headshot and also what the postcard says. Most CDs who keep headshots on file, don't need a "reminder" postcard.
On the other hand, there is always room for a postcard campaign. A campaign is a planned strategy for getting yourself noticed and branded toward what they cast. In other words, you want it to be unique, interesting, and if appropriate... funny. By campaign I'm talking about a minimum of 7 weeks. You want the people who work in the CD office to look forward to your postcards until they know your name and face. Then when something right for you comes along, they want to bring in the person who made them laugh, or made them think, and stood out!
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