Wednesday, July 29, 2009

Question 149: How do I follow up with someone after a networking event?

Did you get contact information? If so, contact the person based on something you discussed that you want to follow up on. If you didn't actually speak, but the person gave out contact info to the group, send a thank you note (with some depth referring to what you got out of the evening) *NOTE: never ask for work in a thank you note. Let it be a genuine act of appreciation.

If you did not get contact info (why not?), look them up on IMDB pro and repeat above instructions. AND for the future when you meet someone:

1. Ask a question or find a common interest that sets up a reason to follow up
2. Ask for contact information and how they prefer to be contacted
3. Whenever possible, tell them when you plan to follow up

Be sure when you follow up, you're calling for something specific that they can say YES to. Don't ask for work before they know you, like you, and trust you.

For more tips and articles by top entertainment industry coach, the Greenlight Coach, visit www.theGreenlightCoachBlog.com

Tuesday, July 28, 2009

question 148: I've been looking for work as a PA and I wonder if you have any advice.

PA work is usually the easiest to get because people are willing to take a chance on someone to do their coffee runs and grunt work. So here are my suggestions:

1. Send out an email to everyone you know (Blind CC) and let them know you are looking for PA work. Ask if they can directly help you (hire you) or if they know someone to introduce you to. This person may work on a set or in an office that may need a PA or this person may in turn, know someone else who does. And so goes the Six Degrees of Kevin Bacon.

2. Post on your Facebook page that you are looking for PA work.

3. Ask your entertainment friends on Facebook to put in their status that they have a friend who is looking for PA work and how to contact you.

The bottom line is, even to get a PA job, it's going to be through the people you know. Because you live in Hollywood, tell EVERYONE you're looking. You never know who your meditation teacher, your Trader Joes buddy, or your bus driver knows. Keep an open mind and be willing to ask!

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

Monday, July 27, 2009

question 147: Should I change my name to sound like someone famous to get in the door?

You mean like change your name from Alexis Whisenstoneawitz to Alexia Jolie, so people may think you're related to Angelina and bring you in? I can't say it will get you in the door, but I can say, it could be to your advantage to change that last name, simply to make it easier for people to find you.

I've had clients with common names like "Smith" or "Jones" joke about changing their name to something foreign to give them an edge. Then I've had foreign clients seriously want to change their foreign last name so they'd fit in locally.

A name is not going to get you hired, unless you are actually related to a celebrity (and that's still no guarantee). Like the first example, if your name is too complicated it could hurt you. For example, as an actress, I've had to slate my name (when you say your name for camera at an audition). Because my name is a bit unusual, I've changed the way I pronounce it, specifically for slating, when I found people got more caught up in "what my name was" than my audition.

Be sure to check with the union you are in or may potentially join, to make sure there is no one else with the name you are choosing. While it may be tempting to get confused with an established celebrity, the pain in the butt to change your credits on IMDB, is NOT worth it. And people DO NOT take it lightly when people try to ride their coat tails, nor do the people hiring appreciate finding incorrect credits for you when they research you.

Changing your name is like creating a new brand--- CHOOSE WISELY.

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.theGreenlightcoachblog.com

Sunday, July 26, 2009

Question 146: You always say that creating relationships is the key to success in this industry. Is this true?

Yes.

Thanks for the easy question. A nice short one... live from Vegas. I'll give you a meatier question tomorrow after the long drive home.

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

Saturday, July 25, 2009

Question 145: What is the fastest someone’s gotten a job when working with you?

I think I understand what you’re asking and the answer is: within 24 hours of making their first appointment, three of my clients had to reschedule because they got a job from using thethe preliminary tool I give all of my one-on-one clients before they come in for the first meeting.

I’m curious as to why you ask? Do you want fast results? If so, what actions are you taking? My clients, who want results, get them as easily and quickly as they take the right actions. In other words, do the right things get the results you want.

Another shift in mindset you may want to consider is that comparing yourself to others is wasted time. Shift your focus to yourself; what are you doing? Is it working? If not, what you can do differently? Focus on successful people who can mentor you and give you the tools you need to get your desired outcomes.

For more tips and articles by top entertainment industry coach, the Greenlight Coach, visit www.thegreenlightcoachblog.com

Friday, July 24, 2009

Question 144: What is the first thing a student should do upon finishing film school?

Kick him/herself in the butt for not asking this question before finishing school. Sorry if that’s harsh because there’s no point in looking back at the shoulda coulda wouldas, BUT there’s so much to do while you’re in film school, starting from the day you get accepted. (By the way, for those of you about to start or already in film school, this is a hint to start asking me questions.)

Too late now, so let’s address your question. Here are some tips:

  1. Research the film school’s alumni base and start contacting them as business mentors
  2. Start an accountability group with 4-10 classmates where you set goals and keep each other moving forward
  3. Join 3 networking organizations

If this opens up a whole new set of questions for you, GREAT! I want you thinking differently and asking questions. Bring ‘em on!

For more tips and articles by top entertainment industry coach, the Greenlight Coach, visit www.thegreenlightcoachblog.com

Thursday, July 23, 2009

Question 143: What do you do when you've worked at 3 places and everyone burns you? It's hard to trust people in this industry.

Okay, there's a lot of stuff going on in this question. A couple of, what I refer to as... red flags. First, you've only worked at 3 places. If you're passionate about what you do, are you going to let 3 bad job experiences end your career? Second, "burned you," I'm not sure what you mean by that but it doesn't sound good. Third, you said, "Everyone," which makes me ask, "Everyone?" That's a HUGE generalization. Fourth, "it's hard to trust people in this industry." That's a major limiting belief. Trust them with what? Your ideas? Your talent? Your self-esteem?

I will answer this with a generalization. There are good and not-so-good people in EVERY industry. You get what you expect. If you expect people to burn you, you'll find a way to see that they do. If instead, you expect to find like-minded people whom are trustworthy, creative, and kind, you will.

I invite you to be aware of your language. If you speak negatively around trustworthy, creative, and kind people, they're going to be turned off. BE the person you want to attract. Like attracts like.

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

Wednesday, July 22, 2009

Question 142: How do I choose which film festivals are worth going to for networking purposes?

More importantly, what is your goal for networking at the film festivals? You see, once you know your goal, you'll know which festivals to target.

If your goal is to meet 10 new directors, it doesn't matter which festival you choose. Therefore, you can go to one that's closest to you, fits your budget, and/or is coming up soon.

If your goal is to meet 10 A-List directors, then you have to go to Sundance, Cannes, or Tribeca.

Most people go to a film festival and "fly by the seat of their pants," letting randomness determine who they meet, what screenings they go to, and if they'll get into a party.

You can create an entire strategy for a film festival that includes having 5 desired outcomes and the plan to see them come to fruition. Time is money. This is your valuable time. Use it wisely.

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

Tuesday, July 21, 2009

Question 141: Seriously, it's summer and everyone's on hiatus or on vacation. How do I get motivated to network?

Go with the slow summer flow, my friend. Take the pressure off and enjoy the networking process. How you ask? Like you say, many people are on hiatus, so a great way to network is to get them all together. Plan a get-together at the beach. If your contacts have families, make it a family day. If your contacts are competitive, make it a beach volley-ball day.

If you don't live near the beach, invite your contacts over for a bring-your-own_____ BBQ. Or host it if you'd like. Don't have the space? Organize a night where everyone can cool off in an air-conditioned movie theater. Then go out for coffee and dessert afterwards.

I think you get the picture. Get creative, have fun, and be cool this summer...

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.thegreenlightcoachblog.com

Monday, July 20, 2009

Question 140: You commented on Facebook "tech-etiquette." What are the rules?

What are the rules to Facebook tech-etiquette? I have no rules, only opinions. And here are my opinions:

1. Facebook is a great resource (and quickly becoming a necessity) for creating business relationships in our industry.

2. Treat people with the same respect on Facebook with which you would treat them in person. If you wouldn't be sneaky and calculating in person, don't do it on FB.

An aside: what I was referring to in my Facebook status about "tech-etiquette" was in regards to a "FB friend" who I did not actually know, posting a link to his business on my wall.

First of all, I think it's rude to post a link for your business, without permission, on someone else's wall. But second of all, and what I found most offensive, was that he tied in my previous status in order to do it. I posted that my mom baked cookies for me. He then posted on my wall something like: I'm going to a concert with my kids tonight, how would cookies tie into that? And if I can help you with your business let me know (with his link attached). HELLO!!! TRANSPARENT!!! If he genuinely wanted to help me he should have sent me a private email.

So what does this have to do with you? Don't go on other people's FB pages and post a link to YOUR reel/website without their permission.

3. People don't necessarily check their FB inbox/page as often as you do. So if you need something in a timely manner don't contact them through FB. If it's your only link to them, don't take it personally if it takes them a while to get back to you. Personally, I have over 100 messages in my FB inbox that I have not read or responded to. I get 300/day to my business email account. I just don't have time to correspond with people on FB. Not personal...

4. What is FB good for then? Building relationships with people whom before you had no access to. I've built business relationships with people on FB, whom I'd heard about for years. In the past year I've met many of them in person.

How did I build these relationship? I post statuses and links that are helpful to others and informative about me (ie: I don't tell them when I'm going to the bathroom or that I'm "just being"). I post pictures that represent what I like and what others can relate to (ie: I have dogs, I like 80's hairbands, I like macaroni & cheese) because these are conversation/comment starters. I help others by posting job leads. I comment on other people's statuses that I relate to (I will jump on any Anchorman quote status I see!!).

5. Know your audience! If you have a mix of professional and personal friends, be aware of "who you're being on FB." While your friends may find it funny that you went to a "sexy lingerie party," that's probably TMI for your business associates.

And no, I don't think you need separate FB pages for your business and for your personal. I think it makes it too confusing. If you are an overactive party person who enjoys over-indulging in drugs, alcohol, sex clubs, and streaking, and must share it with the world... all power to you. Just know that you are narrowing the people who will want to work with you. They may want to party with you, but they won't want to trust you with their 100 million dollar project...

And REALLY remember, that people have long-term memories. So what might be funny to you now at 23 may hurt you in five years when someone remembers your crazy FB antics.

Just my opinions. They could change tomorrow, in which case, I'll blog about it...

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit




Sunday, July 19, 2009

question 139: I'm not in your business, my husband is, and I just don't get it. I'm very frustrated!

This can mean so many things since you didn't exactly put it in the form of a question, however, I want to address the issue in general. Let's talk about people in the entertainment industry... and the people who love them. Some of you readers, may be under the assumption that she's frustrated because:

1. he's never working or contributing financially

2. he's always working, makes a lot of money, but is never home with the family

3. she doesn't understand how someone can be so passionate about something that may never happen

4. she wants him to "grow up and get a real job"

5. his moods are in direct correlation with his work or lack of

I can go on and on. The bottom line is, it doesn't matter what's causing the frustration. Here is a person who loves a man who works in entertainment. Our industry is like all others in that it has its benefits and drawbacks, but that's usually where the similarities end!

Most non-pros (that's what we call anyone who is not in our Biz) whom I talk with, complain about their job, their boss, their hours, and a whole long list of other things. People I talk with in the Biz, complain about being out of work.

You see, Non-Pro... the Biz person you love, is extremely passionate about what he or she does. The Biz person you love is happy when he or she is working. It's when the Biz person is not working that he or she is unhappy or stressed.

What you don't know CAN hurt you. Because you love your Biz people, it's important that you understand what they have to go through to generate work, because quite frankly, they love working and generally, thoroughly dislike having to generate it. Knowing that you love a job with all of your heart and can't do it all the time, pains your soul. Rejection chips away at the psyche. Being torn between taking a job that materializes out of the blue and the planned family vacation, rips your heart out. These are just a few of the sufferings of a person who is pursuing a career in the entertainment industry.

What I'm saying is, take the time to understand the nature of our Biz. The actors I coach whose parents support them, have their parents read my book to understand what they have to go through to get work. I suggest you read every entry in this blog to see what your husband is dealing with and then ask him to tell you the story of when he knew this is the career path he wanted to take. After that ask him to tell you stories about times when he was happiest doing what he does. Watch him light up, hear his joy, feel his passion.

Understand the driving force that people in the Biz have, so even if you don't "get it," you can respect it, or make the decision that this is not the long-term lifestyle that you want.

If you are specifically frustrated by something I didn't address and want further answers, put it in my comment section.

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit www.theGreenlightCoachBlog.com

Getting Jobs in Entertainment question 1280: I grew up in India and as a result English is my second language (cont'd)

"I grew up in India and as a result English is my second language. I  am looking to improve my comprehension when I read my text book...