BE ON THE CUTTING EDGE OF THE BUSINESS SIDE OF THE ENTERTAINMENT INDUSTRY

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Sunday, May 31, 2009

Question 89: How do I get my own national talk show? I have 18+ years as a clinical psychologist.

The person who asked this question has a great resume and is working on a self-help book. Working in a niche of the self-help industry myself, I know at least a dozen million-dollar speakers who are all trying to create their own shows. These speakers have best-selling books, large followings, and connections. While I have seen some as "guests" on other people's talk shows, I've yet to see any with their own show.

I tell you this, not to discourage you, just to give you some perspective on the challenges of getting a show on National TV, for a currently "unknown" person. Television may have more political hurdles than any medium since advertising has a lot to do with the decision making process. 

Here's how to get started:

1. Get mentors in the talk show world

2. Start building a following by creating a video blog

3. Check out local cable stations for a way in or "pay to play" air time

4. Finish that book so you'll be viewed as a bookable guest expert 

5. Get on a reality show, don't wind up with Bret Michaels or Flava Flav, and then create your own spin-off (I wish this one was a joke)

Learn the politics of the talk show world inside and out. Be very specific in your niche branding. Build BUILD BUILD relationships!  

For more tips and articles by top entertainment industry coach, the Greenlight Coach, visit www.thegreenlightcoachblog.com 

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