entertainment industry coach question 619: How does the 4 hour work week apply to what you teach? It seems like you do a lot of work.

Have you read Tim Ferris' 4-Hour Work Week? He works far more than 4 hours a week, but he loves what he does so he doesn't consider it work. The things he doesn't enjoy he fits into those 4 hours or outsources.

That's exactly how I "work." I love what I do, so speaking, blogging, creating products, coaching, etc., are sources of enjoyment for me. Sometimes, if my assistant can't come over before a newsletter is going out and I have 50 names and emails to input in my database, that can feel like work.

I use this concept with my clients as well. My goal is to make networking a source of enjoyment for them, marketing a source of creativity, and sales a source of pride, so it doesn't feel like work. When they're actually on set or in pre or post production doing their jobs, most are so fulfilled that work definitely doesn't feel like work.

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