Sunday, August 23, 2009

question 174: How do you answer the question: "What are you working on?" when you're not working on anything?

My sister works in ad sales. There are some days that she sells an ad space. Let's equate those days to the days that you are working on a job. The rest of the days, if her boss were to ask her, "What are you working on?" her answer would be all of the appointments she's making, the new business she's working on breaking, the relationships with clients she's developing. I could go on and on about everything my sister is doing when she's not on "the" call getting the news that a client is buying ad space.

So, what do you mean "you're not working on anything"? If you aren't doing business when you're not on a "job" than you're not working right. If you are working right, then you can answer the question based on what you're working on. People know this is a freelance industry. They don't expect you to be on a project at all times. But if you're not confident about what to do when you're not on a job, then you should get coaching, because you can be "working" all of the time.

For more tips and articles by top entertainment industry coach, The Greenlight Coach, visit

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